Enabling the Rapid Launch of Content and Services
In a competitive landscape, operators are rolling out value added services to enhance revenue inflows. However, only a small proportion of subscribers actively use non-voice services and their usage is generally sporadic. The reasons for this limited uptake are multiple and include complex end-user interfaces, multiplicity of channels, a one-size fits all service approach, difficult service-discovery and access mechanisms, device incompatibility, lack of interactive services and slow response times. Without a mechanism to ensure ease of service discovery, the returns on investment in VAS have been seen to generate relatively insignificant long-term increase in ARPU.
Comviva introduces FLARES to counter the above problems faced by the operators. FLARES (Framework for Launching Applications enabling Rapid Evolution of Services) is a single-window, web-based Service Creation Environment (SCE). The primary goal of FLARES is to enable service creation in a very quick time. With an easy to use interface for service creation and management, Comviva's FLARES enables the operator to access, create, execute and manage services much faster than browser based solutions. This enables operators to define and test menus, content provider interfaces and price points amongst others. Comviva's FLARES provides a compelling user experience by delivering content and applications to the subscribers in an easily discoverable, instantly accessible and personalized format.
Broadens Active User Base
The single service code and the easy-to-navigate menu format allow users to effortlessly discover, preview and purchase services, thereby broadening services uptake among a wider subscriber base.
Accelerates Revenue Generation
FLARES ensures easy and quick service launch and discovery that stimulates service uptake, resulting in increased revenue generation.
Less time to market
The GUI-based dynamic service creation environment accelerates services roll-out, enabling operators to quickly capitalize on market trends and develop a competitive advantage.
FLARES also tracks service adoption and evolving usage trends that enables operators to devise targeted customer-oriented services and marketing strategies.
Simplified Service Administration
Powerful GUI-based workflow tools simplify critical tasks, including service provisioning and application health checks, which significantly reduce operational complexity and overheads.
Rich Service Environment
To create a dynamic VAS ecosystem, operators need to connect and deliver a number of services. USSD is ideally suited to support a wide variety of revenue enhancing applications including infotainment, self-care etc.