Amit Sanyal

Amit Sanyal, Chief Operating Officer - Consumer Value Solutions at Mahindra Comviva, a business focused on Customer Value & Life-cycle Management solutions in the telecom space. A marketer at heart and with over 11 years of work experience in the telecom and internet service provider spaces, Amit has also worked with various industry leaders such as Bharti Airtel and Sify Technologies in a multitude of marketing functions across the Usage and Revenue/Retention and Value Added Services domains. A PGDM (Marketing & Finance) holder from TAPMI, Manipal, Amit graduated from the University of Delhi with an Honours degree in Economics.

HIS ARTICLES

Customer Experience Management

How (or) Does AI Simplify the CXM Game?

Penning blogs on customer experience management (CXM) can get tricky after a while. The bottom-line of each piece is simple-a sound CXM strategy can make or break a business.Here’s the…
Amit Sanyal
3rd May 2019
Consumer Value Solutions

Paper Tigers No More: How CXM can enable Operators in ASEAN to Stay Atop their Game

Perhaps the biggest challenge while penning (yet another) article on customer experience and value management (CXM) is not repeating oneself. After all, how does the audience stand to gain from…
Amit Sanyal
30th August 2018
Consumer Value Solutions

Digital LATAM Ripe for CVM Evolution

Digital LATAM Ripe for CVM Evolution The volume of data generated every day in Latin America is enormous. Most of the countries in the region are in the middle of…
Amit Sanyal
30th August 2018
Consumer Value Solutions

How Big Data Analytics is Ushering in Next Generation Operations and Business Support Systems

Know your customer. The customer knows more than you. When it comes to customer experience management, this is, perhaps, the first (and, arguably, the only) rule of thumb. And why…
Amit Sanyal
5th July 2018
General

Wither, Big Data?

Has big data had its moment in the sun? Interestingly, a few years ago, (that is, when the concept was making headlines) this query would have elicited a resounding NO.…
Amit Sanyal
24th January 2018
Consumer Value Solutions

Big Data Analytics and the Art of Retaining Customers

The customer is always right. No longer just part of Marketing 101, the axiom holds more sinister implications for retailers. Especially today, where being “always-on” isn’t just a phrase-it is…
Amit Sanyal
17th August 2017
Consumer Value Solutions

Examining the “Other Side” of Big Data

There’s no doubt about it-telecom is a numbers game, where data is the king. Take note, though, data doesn’t merely refer to information pertaining to subscribers, average revenue per user,…
Amit Sanyal
16th November 2016
Customer Experience Management

How Analytics Boosts a Company’s CXM Initiatives

There’s no escaping it-customer experience management (CXM) is what makes or breaks a brand. This is especially true today, since telecom operators live in precarious times, with falling average revenue…
Amit Sanyal
4th July 2016
Customer Value Management

Customer Retention Can Be Tricky!

Without a doubt, the rapid growth of the global telecommunications space seems perfect on paper. Sample this-according to data released by GSMA Intelligence, the total number of mobile connections (including…
Amit Sanyal
17th February 2016
Consumer Value Solutions

The fine line between insights and actionable insights

We live in a data-rich age. According to Cisco’s Visual Networking Index, annual global IP traffic will pass the zettabyte (1000 exabytes) threshold by the end of 2016, and will…
Amit Sanyal
27th August 2015
Consumer Value Solutions

Trends in the Latin American telecom space

Amit Sanyal, Assistant Vice President and Joint Head for the Consumer Value Solutions business shares his views on Mahindra Comviva’s CXM strategy in Latin America. He also highlights the best…
Amit Sanyal
24th July 2015
Consumer Value Solutions

Managing Customer Experience in Latin America

Amit Sanyal, Assistant Vice President & Joint head for the Consumer Value solutions business, Mahindra Comviva shares his views on the best practices and key challenges in this space. Mahindra…
Amit Sanyal
23rd July 2015
Customer Experience Management

Customer Experience Management-the Latin American way!

Managing customer experience in Latin America is an interesting proposition-and not merely because each country differs vastly from the other in terms of culture and the law. As a side…
Amit Sanyal
8th June 2015
Customer Experience Management

The wiring of CEM

Innovation isn’t enough. Today’s customer experience ecosystem (a phrase coined by Forrester Research) is essentially a network of customers, partners and employees. Add a mess of cumbersome rules and disorganized…
Amit Sanyal
2nd December 2014