Atul Madan

Atul Madan, Chief Operating Officer - Mobile Lifestyle Solutions, Atul has over 20 years of experience and has held a variety of senior executive roles in the software and telecom domains. At Mahindra Comviva, Atul heads the Digital Services business unit which focuses on leveraging the mobile to develop world-class lifestyle solutions spanning music, video and content and digital services for diverse geographies - Middle East, Africa, Europe, Latin America and South Asia. With an emphasis on driving product innovation while balancing business imperatives, Atul has helped grow Comviva’s digital services business, which contributes 35% to Mahindra Comviva’s business. Previously, Atul was responsible for growing Mahindra Comviva’s footprint in Africa. In his role as VP Airtel Africa, Atul helped expand Comviva’s presence in 17 new countries and was responsible for growing Comviva’s Managed Services and Mobile Financial Services business. Prior to that, Atul was instrumental in developing and growing Mahindra Comviva’s Mobile Advertising and Digital Services infrastructure solutions spanning Messaging, Call Management and Roaming. Before joining Mahindra Comviva, Atul worked with Daewoo Telecom, India, where he developed and delivered telecom and datacom products. Atul has wide experience of PSTN, 3G, CDMA and ATM Switching Systems and has been responsible for developing products in the areas of IP Switching, Routing and X.25.

HIS ARTICLES

General

Changing the Rules of the Digital Services Game

The COVID -19 pandemic has, without a doubt, changed the very paradigm of digitalization. Digitalization has, for quite some time, been defined as "the use of digital technologies and digitized…
Atul Madan
15th September 2020
Digital Lifestyle Solutions

Leveraging the Promise of 5G with Next Generation OSS/BSS Stacks

The era of 5G is (almost) upon us. While officially not due until 2020, it has already made its debut-of sorts. I allude, of course, to the 2018 Winter Olympics…
Atul Madan
12th November 2018
Digital Lifestyle Solutions

The Sales and Distribution Ecosystem in a Digitally Changing World

Today’s digital era has brought about a sea change in an operator’s business. There is little doubt that technology and the internet have opened up new distribution channels. Data driven…
Atul Madan
23rd August 2018
Digital Lifestyle Solutions

The Rules of Leaving Behind A Digital Legacy

It would be a bit of an understatement to say that the internet has become an integral part of one’s life. After all, let’s face it; we spend hours browsing…
Atul Madan
14th June 2018
General

“Fan”ning Demand: How to Access Celebrity-Related Content

Rich content is, without a doubt, the name of the game today. Rich digital content, that is. For, let’s be clear, content consumption across the world is taking place digitally.…
Atul Madan
14th March 2018
Digital Lifestyle Solutions

Solving the Southeast Asia Digital Content Puzzle

Southeast Asia provides an interesting palette for those wanting to examine the digital landscape of any major region. Here’s why-there is very little doubt that the region has registered impressive…
Atul Madan
20th June 2017
Digital Lifestyle Solutions

What Makes Digital Content Tick in MENA

The digital content space in the Middle East and North Africa (MENA) region is, for all intents and purposes, booming. And why not, the region is, after all, conducive to…
Atul Madan
19th June 2017
Digital Lifestyle Solutions

Why Discovering Monetization Opportunities Ought to top an Operator’s To-Do List

These are interestingly challenging times for telecom operators. Whilst keeping pace with fast-changing market trends and customer demands, these players must fire-fight on several other fronts simultaneously. I allude, of…
Atul Madan
30th May 2017
Digital Lifestyle Solutions

The Digital Content Juggernaut in Africa

Africa has, for all intents and purposes, emerged as a poster-boy of the global economic market. It has silenced its critics in several fields, including (but not restricted to) banking,…
Atul Madan
15th November 2016
Digital Lifestyle Solutions

VAS Business Aggregation: Simplifying the Telecom Ecosystem

Today’s telecom operators face a bit of a paradox. On one hand, technology is evolving at a break-neck speed. On the other, competition has never been more cut-throat nor average…
Atul Madan
8th August 2016
Digital Lifestyle Solutions

The Digital Content Space and the Problem of Plenty

It would be a bit of an understatement to say that the digital content market has grown by leaps and bounds over the years. Indeed, it may be more fitting…
Atul Madan
3rd February 2016
Digital Lifestyle Solutions

The New Era of Digital Content Consumption

It will not be an understatement to say that we live in a multi-screen, multi-function and multi-device world. Digital has permeated every aspect of our lives and, mind you, this…
Atul Madan
3rd November 2015
Digital Lifestyle Solutions

Trends in the global content space

https://www.youtube.com/watch?v=2n2yr-5I38s Atul Madan, Senior Vice-President, Digital Services, Mahindra Comviva's views on how the global content space is evolving and what strategies companies should adopt. Trends observed over the past year…
Atul Madan
8th September 2015
Digital Lifestyle Solutions

Tuning into Africa

Africa’s music industry seems to be hitting all the right notes. A few years ago, this space was considered a minor “blip” on the international music industry’s radar. Today, things…
Atul Madan
24th June 2015