Market Research

Building Products – A tale of two Steve’s

I have been recently wondering about the two Steve’s who have had a profound influence on me or possibly all of us. One of them is the mercurial Steve Jobs.…
Zunder Lekshmanan
7th January 2015
Market Research

Getting Up, Close and Personal with Customers

Today customers are more aware, deriving leverage from exposure to a wide range of services, knowledge of product substitutes, and use of social media to share praise or blame for…
Shikha Bhatia
28th October 2014