Messaging Solutions

Evolution of Messaging in Telecom

Since the advent of telecommunication, SMS messaging has played an important role in communication. The usage of SMS messaging service has evolved over a period of time. Starting from personal…
Santosh Nayak
25th March 2020
Messaging Solutions

RCS: No Longer Waiting in the Wings

In a fragmented communications landscape, companies have to fight hard for consumer attention. From a marketing and customer engagement perspective, this can be exhausting. SMS has, of course, been around…
Deshbandhu Bansal
5th August 2019
Messaging Solutions

How the Mobile Messaging Application Landscape is Shaping Up

With the proliferation of smartphones across the globe, it comes as no surprise that messaging apps are the heart of the rapidly evolving digital economy. Messaging apps have connected and…
Comviva
27th February 2018
Messaging Solutions

Telco Messaging Landscape

Why Virtualized Messaging is Vital Component for an Operator’s Messaging Infrastructure Over the past few years, the global mobile messaging landscape has been undergoing a paradigm shift. Most notably, global…
Messaging Solutions

Will Chatbots Take Over the (Technology) World?

Are chatbots finally getting their due?Its manifold abilities of easing business processes (naturally resulting in the healthy ringing of cash registers) have been met with a healthy dose of cynicism.…
Messaging Solutions

Why Enterprise Messaging is at the Forefront Today?

With the global A2P SMS market set to grow by 4.4% per annum by 2025, strong growth in the enterprise messaging sector is expected. The global A2P SMS market is…
Comviva
12th October 2017
Messaging Solutions

Converting Grey Route A2P messaging to White Route

Mobile operators have been fumbling to pave their way through the dark alleys of grey routes. A whopping amount of $18 billion was lost in 2016 worldwide, by mobile network…
Comviva
22nd September 2017
Messaging Solutions

“OTTs Will Be A New-Age Engagement Channel”

The global messaging space is undergoing a sea-change. Going forward, chatbots and artificial intelligence are expected to take centre-stage, while pure-play infrastructure will cease to exist. Aditya Dhruva, Vice President and…
Aditya Dhruva
13th September 2017
Messaging Solutions

Why Monetizing A2P Messaging is a Good Business Strategy

These are interestingly turbulent times for telecom operators. On one hand, the players have to contend with rapidly falling average revenue per user, wafer-thin profit margins, increased competition, the list…
Aditya Dhruva
29th December 2016