-Comviva will be the first company to provide such content in the MENA region
-Content catering to emerging markets in MENA, Africa, Latin America and Asia Pacific

New Delhi, India –  Jan 2018: Comviva, the global leader in mobility solutions today announced that it has entered into a partnership with ATechnoS, a leading content provider. This tie-up with ATechnoS will provide Comviva’s Mooditt Digital Store with AR/VR Games and Video-on-Demand entertainment content for worldwide rights.

Comviva’s Mooditt Digital Store is a one-of-its-kind Digital Store that brings the entire ecosystem of content providers, application providers and distribution channels on a single platform and leverages multiple channels of content distribution like Web, APP, WAP, DTH, Radio, TV, IPTV, Text, and IVR for seamless distribution. Besides enabling a robust content sharing ecosystem, the Mooditt Digital Store adds value by bringing automated partner management and data analytics to the table, enabling seamless content flows to various participants of the ecosystem.

According to recent reports the worldwide revenues for augmented and virtual reality market will grow to USD 162 billion in 2020. Augmented and virtual reality software for video games will be worth 11.6 billion U.S. dollars by 2025.

Speaking on the partnership, Atul Madan, Senior Vice President, Digital Lifestyle Solutions at Comviva said, “From movies to games, Augmented Reality and Virtual Reality are changing the way we consume and produce entertainment. With this partnership for AR/VR games and Video-on-Demand content on our Mooditt Digital Store, we will bring immersive digital experience for end consumers across the globe.”

Apurv and Abhinav Modi, Director at ATechnoS jointly said, “We are excited with this partnership as Comviva will help us take our content portfolio to new markets with its superior content discovery and distribution capabilities. News, videos, images, wallpapers, IVR is the arena in which ATechnoS has set new milestones and now we are excited to expand our portfolio with Augmented Reality and Virtual Reality games for worldwide market.”

ATechnoS’s global content portfolio includes over 1,000,000 digital content in 43 different languages spanning audio, video, games, e-books, etc. The company has collaborated with number of production houses including local and international content providers/copyright bodies/ local artists and production houses in multiple regions.

About Comviva Technologies Ltd.
Comviva is the global leader of mobility solutions catering to The Business of Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the $19 billion Mahindra Group. Its extensive portfolio of solutions spans digital financial services, customer value management, messaging and broadband solution and digital lifestyle services and managed VAS services. It enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Comviva’s solutions are deployed by over 130 mobile service providers and financial institutions in over 95 countries and enrich the lives of over two billion people to deliver a better future.

For more information, please visit www.mahindracomviva.com

For further enquiries, please contact:
Sundeep Mehta
Global PR & Corporate Communications
Mahindra Comviva
Contact: +91- 124-481 9000
Email: pr@mahindracomviva.com