• – Comviva’s “A Decade of Transforming Lives” campaign wins Best Use of Social Media in Marketing and Best Digital Integrated Campaign
  • – Brand Excellence in Telecom Services Sector award for content marketing initiatives

New Delhi, India -09 August 2018: Comviva, the global leader in providing mobility solutions, today announced that it has won three awards at the 9th edition of the CMO Asia Awards held recently in Singapore. The company won the awards in the categories “Best Digital Integrated Campaign”, “Best Use of Social Media in Marketing”, and “Brand Excellence in Telecom Services Sector.”

Comviva’s cohesive marketing campaign – A decade of transforming lives was critical in establishing the company’s leadership position in the mobile financial space both in the online and offline world. The campaign leveraged offline medium as well as digital channels like Linkedin, Twitter, Facebook, and YouTube for establishing the company’s leadership position in mobile financial solution space and garnered relevant leads and case study downloads. The campaign garnered wins in two categories – the “Best Digital Integrated Campaign” and the “Best use of Social Media in marketing. The third win for Comviva was in the category “Brand Excellence in Telecom Services Sector” for the content marketing initiatives for the year 2017. The objective of the yearlong overhauled content marketing strategy was to leverage content marketing in an optimal manner, to establish Comviva as thought leader in its areas of function.

Speaking on the occasion, Rajat Dayal, Vice President, Marketing at Comviva said:” We are extremely privileged to win such a prestigious international recognition. These awards are indeed a true acknowledgement of the Comviva’s innovative campaigns towards achieving excellence in the field of marketing and branding.”

The 9th CMO Asia Awards is premium forum bringing elite marketers, brand custodians, advertising, and creative honchos together under one roof. The program offers top marketing professionals, agencies, and consultants an intimate environment for recognizing and rewarding excellence. The awards will bring the best industry professionals who have made the outstanding contributions in the Branding and Marketing fraternity. The Awards aim to reward the best in the industry and enhance reputations.

About Comviva Technologies Limited
Comviva is the global leader of mobility solutions catering to The Business of Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the $20.7 billion Mahindra Group. Its extensive portfolio of solutions spans digital financial services, customer value management, messaging and broadband solution and digital lifestyle services and managed VAS services. It enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Comviva’s solutions are deployed by over 130 mobile service providers and financial institutions in over 95 countries and enrich the lives of over two billion people to deliver a better future. For more information, please visit www.mahindracomviva.com

For further enquiries, please contact:
Sundeep Mehta PR & Corporate Communications Mahindra Comviva
Contact: +91- 124-481 9000
Email: pr@mahindracomviva.com