VOLUME 1, ISSUE 1, OCTOBER 2019
It goes without saying that digital disruption is the norm, not an exception, for the communications space today. This paradigm shift can well be attributed to several factors in the overall ecosystem. The rise (and rise) of over-the-top players, the advent of digital startups and last (but certainly not the least) fickle and “always-on” customers. It doesn’t end there, of course. From a business perspective, every stakeholder in the space has to contend with investing large amounts in their network, the slow (but sure) slowdown in subscriber acquisition and unrelenting pressure from regulators. To survive, it thus becomes paramount for every player to focus on (or a combination of) two aspects: transforming into digital services providers and digital service enablers. Herein lies the catch, though. Change does not equal disruption. In fact, the latter takes place when a fundamental shift occurs in a system or environment-say, cloud computing or analytics, for that matter. In short, at the end of the day, companies that stay ahead of the curve are those which chalks out digital-centric strategies that are tightly integrated with their businesses. And remain nimble and responsive to changing business requirements. Not to forget, of course, eliminate data silos and leverage customer data to their benefit. Is your organization prepared to compete in the era of digital disruption?