The MobiLytix™ Real-Time Marketing 7.5 is a next-generation real-time marketing platform which enables monetization of micro-moments, thereby driving revenue generation.


THE FINER DETAILS


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Behavioural DNA

Enables the creation of multiple customer profiles, with 1500+ attributes, to drive decisioning around what to offer, when to offer, and the channel to push the offer through

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Generate Actionable Insights

“Know” the customer to generate actionable insights. Obtain a holistic view of the performance of each offer and pertinent use case.

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Machine Learning-based Offer Allocation

Identify the next best offer by leveraging machine learning.

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Use Case Simulation

Drive business efficiency by simulating use cases before commercial roll-out.

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Facilitates Sub-Second Decisioning to Support Digital Channels

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Workflow Execution
Enable flexible and seamless communication and engagement with customers.

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Graphical User Interface 

A new user interface to create and execute CVM Use Cases

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Intuitive Reporting Using Qlik Sense

Eliminate static dashboards to leverage persona-based dynamic reporting and visualization.

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Real Time Architecture

Now monetize micro-moments as they happen and generate opportunity for incremental revenue gain

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Exploration

  • Know your customers better and generate insights to visualise that winning idea
  • Check offer allocation journey time and the performance SLA's for use cases
  • Use drop-off and offer analysis to see which offers are being presented