The MobiLytix™ Real-Time Marketing 7.5 is a next-generation real-time marketing platform which enables monetization of micro-moments, thereby driving revenue generation.
THE FINER DETAILS
Behavioural DNA
Enables the creation of multiple customer profiles, with 1500+ attributes, to drive decisioning around what to offer, when to offer, and the channel to push the offer through
Generate Actionable Insights
“Know” the customer to generate actionable insights. Obtain a holistic view of the performance of each offer and pertinent use case.
Machine Learning-based Offer Allocation
Identify the next best offer by leveraging machine learning.
Use Case Simulation
Drive business efficiency by simulating use cases before commercial roll-out.
Facilitates Sub-Second Decisioning to Support Digital Channels
Workflow Execution
Enable flexible and seamless communication and engagement with customers.
Graphical User Interface
A new user interface to create and execute CVM Use Cases
Intuitive Reporting Using Qlik Sense
Eliminate static dashboards to leverage persona-based dynamic reporting and visualization.
Real Time Architecture
Now monetize micro-moments as they happen and generate opportunity for incremental revenue gain
Exploration
- Know your customers better and generate insights to visualise that winning idea
- Check offer allocation journey time and the performance SLA's for use cases
- Use drop-off and offer analysis to see which offers are being presented