Whilst contending with the challenge posed by Internet companies, telecom operators more often than not tend to oversee the very critical aspect of establishing and maintaining a sound relationship with their customers. This is, interestingly, despite a widespread presence across multiple social media platforms, such as Facebook or Instagram.

This webinar examines how operators can strengthen their relationship with the customer via these social channels. This process, needless to say, requires to be executed in a holistic manner, encompassing aspects of customer acquisition, lifecycle management and customer support. Equally critical to this is onboarding social media partners, to facilitate an operator's “digital-first” capabilities.