Technologies, such as artificial intelligence (AI) and machine learning have, without a doubt, made their presence felt in the customer value management (CVM) space. Before these can be leveraged to their full potential, however, several challenges will require to be addressed. For operators to success fully leverage AI in CVM, they need to make sure that their data, and approaches to storing data, are in a fit state. Moreover, these players require preparing for the inevitable impacts on roles and responsibilities within the marketing function. This webinar explores in more detail the building blocks that telecom operators need to put in place before they start to use AI and the benefits to CVM that will result.