BlueMarble Retail

Focused on

Growth and Revenue

BlueMarble Retail is a commerce and sales and distribution solution that optimizes and automates retail operations across Direct, Online, and Indirect sales channels using a single platform. It aims to simplify business operations and minimize operational overheads and losses, while enabling operators with total control over all retail operations, Omni-channel inventory fulfilment and customer journey across direct and in-direct sales channels.

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Key Features

The platform offers a microservices based framework, API-first, cloud-native technology capabilities. It offers a single platform for both direct & indirect channel sales

Direct Sales (Marketplace)

  • Commerce Engine: Create, transfer, manage and monitor stock to support price point definition, category management and product management
  • Commercial Catalog: Offer configurable and rules driven dynamic offer management to support complete Portfolio, Product, Services and Resource Management
  • Order Management: Microservices based order management solution for executing commercial orders towards all relevant IT systems. Offers a library of integration building blocks with configurable and reusable process blocks(s)

Indirect Sales Functionality (Channel Partners)

  • Product Management: Create unlimited SKUs, configure discount, return policies, and establish stock norms/ threshold
  • Partner Management: Onboard and manage sales partners (Direct, Indirect, Modern Trade) as well as supplies and logistics partners
  • Inventory Management: Create, transfer, manage and monitor stock
  • Digitalize Field Distribution & BD: Perform business development activities and market intelligence to support Agent management and distribution
  • Warehouse Management: Reduce integration effort with ERP for Bulk Purchase Order Fulfilment
  • Point of Sale: Unified interface with capabilities to streamline over the counter sales for indirect retailers
  • Sales & Incentive Management: Track sales target achievement, configure and execute commission plans

Building Blocks

Sales and Distribution

BlueMarble SnD rapidly builds and scales dynamic retail distribution network of any size and transforms sales experience with comprehensive distribution channel management, efficient channel design, and partner onboarding.

Warehouse Management

For retailers seeking operational excellence, the need for effective warehouse management is more important than ever. 80% of consumers consider shipping cost and speed as influential factors in purchase decisions.

BlueMarble Retail’s cloud-based retailing platform drives efficiencies, predicts, and adapts to ever-changing consumer behaviour through best-in-class forecasting, allocation, and warehouse management capabilities.

Field Force Management

BlueMarble Field Force Management digitizes and transforms your field operations thereby increasing operational efficiency leading to enhanced customer experience. Automates procurement processes for SIMs, vouchers, and devices.

Commission Management

BlueMarble Commission Management manages, calculates, and automates Telecom Commissions and is used for telecom service prescreening, account monitoring and debt collections efforts.


Deployment Speed -4 Months Remote Rollout


Number of partners in a single deployment


Inventory Items managed at a single deployment


increase in retail reach over 12 months


QoQ increase in market survey


Inventory flow to retailer increased by 70% QoQ over six months


Inventory flow to fleet on street increased by 44% QoQ over six months


Success with Comviva

It reduces our time to market for new products and services significantly and
enables us to respond quickly to events and market changes

Astrid HesselsChief Commercial Officer, Regional Fiber & Cable Operator


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Bluemarble Unified Sales Experience

Case Study

BlueMarble Slice to Price

Case Study

Indonesia’s Leading Telecom Provider integrated its sales and distribution (S&D) network and inventory management to improve market responsiveness.

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