Comviva’s Digital Experience and Management Suite is a portfolio of digital marketing solutions that enable enterprises to manage the customer lifecycle holistically. The portfolio leverages big data-driven mobile analytics to uncover customer insights. These, in turn, are leveraged to ensure enhanced revenue and customer experience.
The MobiLytix™ Digital platform enables self-care features on new-age channels (such as the internet, mobile device, and smart gear). It also caters to legacy channels, such as USSD and SMS. The offering is backed by actionable insights pertaining to customer experience management and artificial intelligence and machine learning-based recommendations.