A solution designed to encourage, build and enhance customer loyalty
With thousands of data points and interactions across multiple touchpoints, it’s challenging to respond to individual customer needs and to do so at the right time.
MobiLytix™ integrates data across multiple sources, builds intelligence from the data to build a rich customer profile and acts on real-time events to serve compelling propositions to customers when they need it, in milliseconds, before it’s too late.
It then orchestrates the engagement with the customer to ensure a superior consumer experience that drives improved revenue growth.
Key Features & Benefits
Maximise the value of individual customers and micro-moments
MobiLytix™ enables our clients to maximize the value of individual customers and micro-moments of interaction using advanced machine learning analytics and contextual real-time decisioning
Behavioural DNA™
We take personalisation to the next level via Behavioural DNA™ utilising up to thousands of personal behaviour identifiers
Customer Data Platform
Our customer data platform utilises real time, batch, structured and unstructured data across multiple sources to create a single view of the customer for modeling and enriching the Behavioural DNA
AI Accelerator
Our AI Accelerator allows users to rapidly build, experiment, train, validate and deploy advanced machine-learning models on large scale data, with pre-built models ready to deploy from day one
Actionable Analytics
We strive to deliver relevant use cases for CVM that capitalise on the advancements in machine learning and AI
Real-Time Decisioning
Innovative in-memory technology enables us to make sub-second decisions, allowing our clients to act on the moments of truth for their customers
Digital Channels
Sub-second journey times and ready-to-go channel plugins support personalised real-time marketing through digital channels
Cloud
Our entire solution is available from the cloud and can be scaled up and down as needed
Use Case Catalogue
Roll-out use cases that drive the most incremental revenue for you at any given time and add more as you go
Building Blocks
Data Science Services
Comviva’s Data Science Services offers Artificial Intelligence (AI)- enabled customer value management. This arm of the MobiLytix™ product stack focuses on customers and data sciences services and is related to an operator’s business areas, spanning Marketing , Revenue Assurance, Customer Relationship Management and the network.
This offering leverages state-of-the-art Machine Learning and AI methodologies and the Auto AI home-grown tool.
This offering leverages state-of-the-art Machine Learning and AI methodologies and the Auto AI home-grown tool.
Omni Science NBA
Customer 360 profile with CDP (CAR) using Analytics and AI enabling next best action recommender
Proven Models across the customer life cycle
Faster Delivery
Auto AI-enabled Data science development leading to 30 to 40 % reduction in Data science Solution delivery , ready-built model catalogs and solutions
Reduced OPEX
With Comviva’s Auto AI accelerator supporting reduced OPEX during development and maintenance of solutions
REASON TO CHOOSE
Real-time, batch and streaming event detection
REASON TO CHOOSE
Automated machine learning-based offer allocations
REASON TO CHOOSE
Campaign orchestration with real-time, multi-step and multi-channel workflow execution for inbound and outbound channels
REASON TO CHOOSE
Customer data platform delivering a unified customer profile
REASON TO CHOOSE
Exploration of the Behavioural DNA, simulation, dashboards and reporting
REASON TO CHOOSE
Machine learning-driven customer personalization
REASON TO CHOOSE
Machine learning-driven product recommendations
REASON TO CHOOSE
Machine learning-driven customer profile enrichment
REASON TO CHOOSE
Rapid AI modelling
REASON TO CHOOSE
In-memory distributed ETL for large scale data preparation
90
Machine Learning Model Accuracy
70
Deployed Customer Base
2-5
Increase in Top-Line Revenue
COMVIVA ADVANTAGE
Trusted Advisor
Seventeen years of experience, specialising in the telecom domain and partnering with clients to deliver market-place innovation and results. Delivering 400 projects a year.
COMVIVA ADVANTAGE
Three Answers in One
A unified platform that ingests huge quantities of data directly from the source and combines this with analytically enriched Behavioural DNA customer profiles to make three decisions in sub-second time:
- Is this a relevant event?
- What is the best offer or interaction at this moment?
- Which is the best channel and engagement workflow?
COMVIVA ADVANTAGE
Real-Time
Truly real-time innovative technology applied to maximise CVM results. Real-time for MobiLytix™ means sub-second. End to end, from an event occurring on the network to an interaction with the customer, and from the time new profile data is received to when it is available for the next real-time decision.
COMVIVA ADVANTAGE
AI Accelerator
An AI Accelerator that allows users to rapidly build, experiment, train, validate and deploy advanced machine learning models on large scale data to drive customer lifetime value.
COMVIVA ADVANTAGE
Cloud-Enabled and Digitally Native
MobiLytix™ is designed from the ground up to operate in the cloud or on-premise, with high security and InfoSec compliance, and to be integrated easily with open digital APIs for all communications channels and provisioning and billing systems.
RELATED RESOURCES
Browse through for more information
MobiLytix™ Suite- Redefining Customer Value Management
Comviva’s MobiLytix™ is a machine learning-driven real-time marketing platform using customer insights and real-time decisioning to drive revenue growth and superior customer experience.
WEBINAR
Scaling AI for success in Customer Value Management
by Amit Sanyal, COO, Consumer Value Solutions, Comviva
