Big data Driven Real-Time Marketing Solution
The MobiLytix™ Suite is a big data-driven mobile analytics solution that generates actionable customer insights. It aggregates subscriber usage data across multiple touch points, enabling deeper and superior customer experience while improving revenue growth of telecom operators.
The offering is a comprehensive business proposition addressing the business needs of service providers. Its backbone is an analytical engine aimed at understanding the various events across a customer’s life-cycle and helps develop strategies to maximize a customer’s lifetime value.
60
Accuracy on Churn Prediction
70
Deployed Customer Base
25
Increase in Recharge value
Products in this solution offering
Helping operators develop & implement strategies to maximize a customer’s lifetime value
Comviva’s MobiLytix™ suite offers operators real-time actionable insights into the customer’s journey. It aggregates subscriber usage data across multiple touch points, enabling deeper and superior customer experience while improving revenue growth of telecom operators.
REASON TO CHOOSE
Actionable Predictive Analytics
Built-in predictive intelligence permits marketers to analyse customer behavior. This is aimed at predicting attrition probability as well as next-most-likely purchase and propensity to buy. Armed with this information marketers can optimally target and influence customers with relevant campaigns.
REASON TO CHOOSE
Profile and Segment Customers
Using a combination of parameters, operators are able to generate a 360 degree profile of customers. Marketers can also score customers on multiple attributes to deliver relevant campaigns.
REASON TO CHOOSE
Real-time Campaigns
Marketers can configure a range of promotional products and can automatically action the most optimal offer over the customer’s preferred interaction channel. Depending upon their business objectives, marketers can monitor evolving real-time patterns and behaviors that can be leveraged to improve consumer engagement.
REASON TO CHOOSE
Measure Campaign Performance
Marketers need to measure the efficacy of promotional programs to ensure better results and increase the accountability of marketing investments. Standard and customized dashboards enable marketers to monitor and evaluate campaign performance across segments, products and channels.
Key Features & Benefits
Unlock the power of real-time actionable insights to enhance your customer’s journey
Armed with this information marketers can optimally target and influence customers with relevant campaigns.
Real-time actionable Insights
An over 15 per cent response rate
Seamless integration with third party systems
Minimum 5 per cent revenue growth
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MobiLytix™ Suite- Redefining Customer Value Management
Mahindra Comviva’s MobiLytix™ Suite is a big data driven mobile analytics solution that enables in generating hidden customer insights to drive revenue growth and superior customer experience.
WEBINAR
Scaling AI for success in Customer Value Management
by Amit Sanyal, COO, Consumer Value Solutions, Comviva
