The offering is a comprehensive business proposition addressing the business needs of service providers
This is achieved by offering interactive and personalized recommendations in real-time, thereby enabling a compelling experience for subscribers and, subsequently, resulting in increased revenues.
Its backbone is an analytical engine aimed at understanding the various events across a customer’s lifecycle and helps develop strategies to maximize a customer’s lifetime value
REASON TO CHOOSE
Contextual, Trigger-based Marketing
This product is an analytically advanced and intelligent real time interactive solution. It is designed to push contextual based trigger offer push at the end of the call or session
REASON TO CHOOSE
Micro Segmentation
The solution captures real-time feeds and creates subscribers segment from iEOCN/recharge derived data. This may include average balance, recharge count, decrements per day, etc.
REASON TO CHOOSE
Instant Gratification
The user can purchase offers on the fly. Moreover, instant fulfilment can be achieved without memorising the offer through interactive offers
REASON TO CHOOSE
Better Communication and Reach
Each offer is based on real time triggers. This is backed with recent usage behaviour patterns, with most contextual inputs. This minimises customer exposure to bulk messages with no relevance and call for action
Key Features & Benefits
Maximise the value of individual customers and micro-moments
The offering is designed to offer personalized and interactive communication, which is expected to result in a high take rate
Intelligent analytical capability
Dynamic offer-based segmentation
Real-time insertion of the “best offer”
Prioritization of campaigns and offers
Real-time performance reporting
Instant offer fulfilment capability
28
TPS on a single deployment
600
Campaigns executing on a single day simultaneously
800
EOCNs delivered per day
7
Best Case of promo message insertion and delivery
KEY USE CASES
‘Real time contextual promotions basis subscriber behavioural parameters
KEY USE CASES
Triggers set for a subscriber’s balance
KEY USE CASES
Booster pack Up sell on Data Threshold Events
KEY USE CASES
Data Pack Expiry Notifications
KEY USE CASES
End of Recharge Notifications
KEY USE CASES
Balance on Demand Notifications
KEY USE CASES
Real-time Offers Over Interactive USSD
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MobiLytix™ Suite- Redefining Customer Value Management
Mahindra Comviva’s MobiLytix™ Suite is a big data driven mobile analytics solution that enables in generating hidden customer insights to drive revenue growth and superior customer experience.
WEBINAR
Scaling AI for success in Customer Value Management
by Amit Sanyal, COO, Consumer Value Solutions, Comviva
