The offering is a comprehensive business proposition addressing the business needs of service providers

This is achieved by offering interactive and personalized recommendations in real-time, thereby enabling a compelling experience for subscribers and, subsequently, resulting in increased revenues.

Its backbone is an analytical engine aimed at understanding the various events across a customer’s lifecycle and helps develop strategies to maximize a customer’s lifetime value

Key Features & Benefits

Maximise the value of individual customers and micro-moments

The offering is designed to offer personalized and interactive communication, which is expected to result in a high take rate

Intelligent analytical capability

Dynamic offer-based segmentation

Real-time insertion of the “best offer”

Prioritization of campaigns and offers

Real-time performance reporting

Instant offer fulfilment capability

28

TPS on a single deployment

600

Campaigns executing on a single day simultaneously

800

EOCNs delivered per day

7

Best Case of promo message insertion and delivery

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MobiLytix™ Suite- Redefining Customer Value Management

Mahindra Comviva’s MobiLytix™ Suite is a big data driven mobile analytics solution that enables in generating hidden customer insights to drive revenue growth and superior customer experience.

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The MobiLytix™ Suite is a big data-driven mobile analytics solution that generates actionable customer insights

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Scaling AI for success in Customer Value Management

by Amit Sanyal, COO, Consumer Value Solutions, Comviva

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