Comviva’s MobiLytix™ Multi-Channel Campaign Management platform is a marketing solution that equips operators with tools to develop strategies to maximize customer lifetime value.
The platform enables operators to identify a customer’s service usage patterns. This, in turn, is used to micro-segment customers. The information can thus be leveraged to proactively target customers with relevant promotions.
The platform includes the following modules:
Comviva’s Winback Solution helps to track an inactive customer base in real-time. This is aimed at improving reach rate and minimizing message delivery timelines.
Comviva’s Churn Prediction engine uses predictive analytical modelling to manage customer churn. This is achieved by proactively identifying customers who are most likely to churn. The operator’s business team can thus proactively engage with these customers.
Subscriber Loyalty Solution
Comviva’s Subscriber Loyalty Solution enables marketers to launch a subscriber-specific loyalty program to maximize sales, brand engagement and loyalty. Higher profitability is achieved when loyalty programs improve usage levels.
Comviva’s Flexible coupon is targeted at enhancing subscriber usage and retention. The offering deploys real-time analytics to display open and segmented offers to customers against a fixed price denomination on scratch cards.
Comviva’s Multi-Channel Campaign Management for Banking is an automation campaign solution. It enables marketers in the banking industry to micro-segment the customer by developing customer profiles and increase up-sell, cross-sell, retention, service and product awareness. That apart, it increases engagement between merchants and banks and ensures customer loyalty.
Strong Today. Stronger Tomorrow.
Optimizes revenue per customer
Enhances marketing productivity
Secures a competitive advantage