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Explore this self-guided tour of a cutting-edge real-time personalization and marketing automation platform to deliver the experience your customer deserves and to leverage the power of technology for accelerating your revenue growth.

MobiLytix™ Real Time Marketing (MRTM) helps you plan, build, and execute marketing programs for achieving every business objective along the customer lifecycle.

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    A solution designed to enhance customer engagement & value

    With thousands of data points and interactions across multiple touchpoints, it’s challenging to respond to individual customer needs and to do so at the right time.

    MobiLytix™ Real Time Marketing integrates data across multiple sources, builds intelligence from the data to build a rich customer profile and acts on real-time events to serve compelling propositions to customers when they need it, in milliseconds, before it’s too late.

    It then orchestrates the engagement with the customer to ensure a superior consumer experience that drives improved revenue growth.

    Key Features & Benefits

    Maximise the value of individual customers and micro-moments

    MobiLytix™ Real Time Marketing enables our clients to maximize the value of individual customers and micro-moments of interaction using advanced machine learning analytics and contextual real-time decisioning

    Customer Data Platform

    Real time & batch data across multiple sources unified to create a single view of the customer.

    Real-Time Decisioning

    Innovative in-memory technology & design delivers sub-second decisioning at scale.

    Behavioural DNA™

    Extensive personalization profile with Behavioural DNA™ utilizing more than two thousand behaviour identifiers.

    Omni-Channel Orchestration

    Sub-second journey times and ready-to-go channel plugins support personalized marketing through digital and legacy channels; outbound & inbound.

    AI Accelerator

    Enabling data scientists to rapidly build and deploy advanced machine-learning models on large scale data, with pre-built model frameworks halving development time.

    Cloud or On-Premise

    Deployed from the cloud or on-premise and scaled as needed.

    Continuous Experimentation

    Random target experiments run continuously to train machine learning driven models.

    Configuration Flexibility

    Roll-out use cases that drive the most incremental revenue and add more as you go.

    200

    Deployed Customer Base

    2-8

    Increase in Top-Line Revenue

    90

    Machine Learning Model Accuracy

    45000

    Transaction per second Event Ingestion at Scale

    RELATED RESOURCES

    Browse through for more information

    EXPLAINER VIDEO

    MobiLytxTM  Monetizes Ooredoo Kuwait’s Digital Services via Personalization

    CASE STUDY

    MobiLytix™ Ensures Customers Stay Connected

    CASE STUDY

    MobiLytix™ Enables Monetization of Ooredoo Kuwait’s Digital Services via Personalization

    CASE STUDY

    MobiLytix™ Marketing Studio

    EXPLAINER VIDEO

    MobiLytix™ – Machine Learning-driven real-time marketing solution

    CASE-STUDY

    How Indosat grew revenue and reduced churn with a targeted loyalty program

    Contributed by Paul Hughes, Contributing Analyst, TM Forum

    VIDEO

    How Indosat grew revenue and reduced churn using an integrated real-time campaign management & loyalty program

    WEBINAR

    Scaling AI for success in Customer Value Management

    by Amit Sanyal, COO, Consumer Value Solutions, Comviva

    FROM THE BLOG

    How (or) does AI simplify the CXM game?

    Writing on customer experience management (CXM) can get tricky after a while. The bottom-line of each piece is simple – a CXM strategy can either make or break a business…

    CASE STUDY

    Comviva’s MobiLytixTM Marketing Studio is helping Communication Service Providers (CSPs) deliver personalized customer experience at scale and drive growth

    CASE STUDY

    State-of-the-art marketing automation and analytics to grow digital sales and market share

    MobiLytix™ Suite- Redefining Customer Value Management

    Comviva’s MobiLytix™ is a machine learning-driven real-time marketing platform using customer insights and real-time decisioning to drive revenue growth and superior customer experience.

    Download MobiLytix™ Suite Brochure

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