Comviva’s MobiLytix™ Next Best Offer captures a customer’s usage patterns and interactions in real-time. This is aimed at enabling operators to provide personalized recommendations for a compelling subscriber experience. The solution recommends the best offer, based on the customer’s behavioral patterns. Equally important are the marketing activities surrounding the operator ecosystem, thereby enabling higher product and plan uptake.
Captures the customer’s usage patterns across different inbound and outbound channels
Identifies a customer’s preferences and purchasing behaviour in real-time
Enables operators to promote personalized offers in a timely manner