General

Changing the Rules of the Digital Services Game

The COVID -19 pandemic has, without a doubt, changed the very paradigm of digitalization. Digitalization has, for quite some time, been defined as "the use of digital technologies and digitized…
Atul Madan
15th September 2020
Consumer Value Solutions

Big Data Analytics and the Art of Retaining Customers

The customer is always right. No longer just part of Marketing 101, the axiom holds more sinister implications for retailers. Especially today, where being “always-on” isn’t just a phrase-it is…
Amit Sanyal
17th August 2017