General

Wither, Big Data?

Has big data had its moment in the sun? Interestingly, a few years ago, (that is, when the concept was making headlines) this query would have elicited a resounding NO.…
Amit Sanyal
24th January 2018
Consumer Value Solutions

Big Data Analytics and the Art of Retaining Customers

The customer is always right. No longer just part of Marketing 101, the axiom holds more sinister implications for retailers. Especially today, where being “always-on” isn’t just a phrase-it is…
Amit Sanyal
17th August 2017
Consumer Value Solutions

Examining the “Other Side” of Big Data

There’s no doubt about it-telecom is a numbers game, where data is the king. Take note, though, data doesn’t merely refer to information pertaining to subscribers, average revenue per user,…
Amit Sanyal
16th November 2016