References

From push marketing to context: amplifying with mobile contexual marketing

Mobile is the future of marketing and mobile contextual marketing refers to the targeted advertising, based upon a customer’s information, search terms they have recently used or their activity on the…
Comviva
13th July 2015
Internet & Broadband SolutionsMobile Data Platform

Content is King; Commerce is the Queen and Context is God

The Age of Context is upon us. Sample this— today, technologies are beginning to “understand” things about the user and their environment-like their schedule, their heart rate and their location.…
Zunder Lekshmanan
19th August 2014