Big Data Analytics and the Art of Retaining Customers
The customer is always right. No longer just part of Marketing 101, the axiom holds more sinister implications for retailers. Especially today, where being “always-on” isn’t just a phrase-it is…
Amit Sanyal17th August 2017
Customer Experience Management and Mobile Money: A Perfect Storm
To incessantly state that mobile money has caught (and held) the imagination of the global payments space is unnecessary. Let’s just jump right in-GSMA’s 2015 State of the Industry Report:…
Comviva23rd February 2017
How Analytics Boosts a Company’s CXM Initiatives
There’s no escaping it-customer experience management (CXM) is what makes or breaks a brand. This is especially true today, since telecom operators live in precarious times, with falling average revenue…
Amit Sanyal4th July 2016
Managed Services and Customer Experience Management: An Essential Partnership
Technology has evolved, as has managed services.In fact, it would be a bit of an understatement to say that it has undergone several permutations and combinations over the years. Shall…
Anurag Srivastava22nd March 2016
Customer Retention Can Be Tricky!
Without a doubt, the rapid growth of the global telecommunications space seems perfect on paper. Sample this-according to data released by GSMA Intelligence, the total number of mobile connections (including…
Amit Sanyal17th February 2016
