- Streamlines customer interaction with operator tools and service alert systems
- Manages lifecycle triggers for relevant, holistic and multi-channel customer engagement with operator’s customer
New Delhi, India – 20 April 2017: Mahindra Comviva, the global leader in mobility solutions, today announced the launch of MobiLytix™ Centralized Communication Manager, a unified, intelligent and analytically driven communication platform that help operators to manage real time life cycle triggers and ensure their engagement with their customer is relevant, holistic and multi- channel.
Due to increasing complexity in the telecom space operators deployed a number of customer facing communication tools and service alerts. However, until now these tools operated in a silo-ed structure and lacked actual integration, which led to patchy and irrelevant engagement with customers. MobiLytix™ Centralized Communication Manager provides a centralized communication platform that streamlines customer’s interaction with operator tools and systems, which has a positive impact on customer experience and operator revenues.
Speaking on the occasion of the launch, Amit Sanyal, Business Head, Consumer Value Solutions, Mahindra Comviva said, “In today’s highly competitive telecom landscape, it is imperative to drive customer experiences that are timely, relevant and contextual. However, with legacy systems still in place, today’s operator to customer engagement lacks coherence, clarity and timeliness. We are happy to introduce our new offering MobiLytixTM Centralized Communication platform which ensures that operators have a holistic view of customer engagement across various systems and tools. This helps operators to bolster revenues through better targeted offers and enables self-discovery for customers at the same time.”
Mahindra Comviva’s Customer Value Solutions has over 40 deployments in 25 countries across the globe and empowers over 250 million customers. Its MobiLytixTM Suite provides marketers with data-driven marketing tool that helps them to deliver highly contextual marketing across multiple channels and on any device. Using MobiLytixTM suite marketers can acquire, analyze and apply information about customer context to orchestrate personalized, real-time interactions to drive revenue performance and gain competitive advantage. It delivers 800 million digital marketing messages per day and provides over 60% accuracy for churn prediction.
About Mahindra Comviva
Mahindra Comviva is the global leader of mobility solutions catering to The Business of Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the $17.8 billion Mahindra Group. Its extensive portfolio of solutions spans digital financial services, customer value management, messaging and broadband solution and digital lifestyle services and managed VAS services. It enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Mahindra Comviva’s solutions are deployed by over 130 mobile service providers and financial institutions in over 95 countries and enrich the lives of over two billion people to deliver a better future. In January 2016, the company acquired a controlling stake in Advanced Technology Solutions (ATS), a leading provider of mobility solutions to the telecom industry in Latin America to strengthen its in-region presence. For more information, please visit www.mahindracomviva.com
For further enquiries, please contact:
Global Manager – PR & Corporate Communications