New Delhi, India – 14 September 2023:Comviva, the global leader in customer experience and data monetization solutions, today announced its strategic partnership with Xoxoday, the digital rewards, incentive & payout partner for companies worldwide.

Comviva MobiLytixTM Rewards is a next generation customer engagement solution that empowers organizations to design and run rewards-based loyalty programs and gamify campaigns. The AI- powered loyalty platform equips marketing teams with advanced capabilities, enhancing the experience for both existing and potential customers while boosting customer lifetime value.

Xoxoday, a rewards and incentive platform, helps organizations digitize and gamify their engagement, incentive, reward, commissions, and loyalty programs. The platform offers a range of solutions that help organizations drive engagement, growth, and retention, including employee recognition and rewards, channel partner incentives, sales incentives, and more.

This partnership brings together two expert teams, allowing both partners to offer a greater variety of loyalty technologies and rewards to their clients. With this partnership, Comviva MobiLytix Rewards is poised to significantly upscale its current solution, delivering an unparalleled spectrum of reward redemption options to its customers across channels.

The customers shall have the flexibility to choose from a diverse selection of over 21,000 rewards within a catalog that spans across over 20 categories in more than 100 countries worldwide. This will allow customers to avail rich rewards, enjoying real-time customer experiences that seamlessly integrate both points accumulation and reward redemption.

Commenting on the partnership, Amit Sanyal, EVP & Chief Operating Officer, Consumer Value Solutions at Comviva said, “This partnership between Comviva and Xoxoday highlights our joint commitment and shared vision to enrich customer engagement and loyalty experiences. Xoxoday solutions complements our Customer Loyalty and Rewards platform by significantly expanding reward options across both traditional and digital touchpoints. With this wonderful partnership, we take a major leap towards empowering our customers with unmatched customer loyalty experiences that promise best in class choice, convenience, flexibility, and global reach.”

“Today, an overarching challenge for businesses lies in devising reward programs tailored to individual customer preferences. Striking a balance between maintaining engaging programs and enticing catalogs, while facilitating seamless redemption across a plethora of online and brick-and-mortar vendors, is the need of the hour. We are excited to partner with Comviva to furnish enhanced engagement solutions to customers. Our platform will empower Comviva to distinguish itself within its competitive landscape by offering an unparalleled and immersive experience to its valued customers,” said Sumit Khandelwal, CEO, Xoxoday.

About Comviva Technologies Ltd.

Comviva simplifies business complexity. Our innovative portfolio of digital solutions and platforms brings greater choice, faster time to market and flexibility, to better meet the evolving needs of our customers as they drive growth, transform, and bring efficiency. From maximizing customer lifetime value to enabling large-scale digital transformation, we partner globally with organizations in the communications and financial industry to solve problems fast and transform for tomorrow.

Comviva solutions have been deployed by over 130 Communication Services Providers and Financial Institutions in more than 90 countries and have delivered the benefits of digital and mobility to billions of people around the world. Comviva is a completely owned subsidiary of Tech Mahindra and a part of the Mahindra Group. For more information, visit us at

About Xoxoday:

Xoxoday is a rapidly growing fintech SaaS firm helping companies propel business growth by focusing on human motivation. Backed by Giift and Apis partners Growth Fund II, Xoxoday offers a suite of three products – Plum, Empuls, and Compass. Xoxoday works with more than 2000 clients, across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Xoxoday is a 450+ strong team spread across four global offices in San Francisco, Dublin, Singapore, and New Delhi.

For more information, visit or connect with us on social media: LinkedIn:

For further information, please contact:

Sundeep Mehta
DGM, Corporate Communications
Contact no. +91-9910030732



Comviva is changing the world through digital experiences. Our innovative portfolio of digital solutions and platforms brings greater choice, faster time to market, and flexibility to meet our customers’ evolving needs better as they...