Simplify growth with intelligent business platforms tailored for telecom and beyond

Telecom operators live with lots of legacy. So if you try to build a super innovative service or a different type of service which are not subscription-based like the old tech stack of telecom operators, it's very difficult, very expensive, and ultimately you do not have the right customer experience that you wish to have for this innovative service. So for us, the answer was really to build through the Blue Marble platform something new, not linked to the old legacy of telecom operators, where we could build a catalogue, where we could launch some use cases, create value, and then expanding in the tech transformation without an enormous investment at the very beginning, so you can basically create use cases, start creating value, start capitalizing on your investment, and then going on, and the experience that you offer to the customer in the B2B2X areas, it's completely different and it's really what customers in these days expect

Comviva BlueMarble allowed us to rebuild a catalog, and our enterprise product catalog was kind of the cornerstone of this project, just because we wanted to think about a future Spark. NPS over the last three years has come up about nine to ten points, which is significant in telco and then we have about a 20% volume efficiency year-on-year in our contact centers in terms of call volumes, and that's complete displacement, not just a shift through other channels.

Our expanded partnership and choice of ODA-compliant, cloud-native Comviva platform will enable us to enhance the customer experience even further, driving personalization at scale and further optimizing experience across online and in-store. The new solution shall help us align teams around a single view of the customer with insights and activation capabilities that will make experiences even more seamless, connected and relevant.