New Delhi, India – 24 August 2023: Comviva, the global leader in customer experience and data monetization solutions, announced today that it has been conferred with Frost & Sullivan’s ‘Digital Marketing Company of the Year’ award for the Asia-Pacific region.
Each year, Frost & Sullivan presents a “Company of the Year” award to the organization that demonstrates pathbreaking technology excellence and customer centricity. The award recognizes technology innovation and the resulting leadership in delivering differentiated customer experience and lifetime value.
Frost & Sullivan recognized Comviva’s industry leading MobiLytix™ Marketing Studio, which combines real-time AI decisioning with omnichannel marketing automation and loyalty framework to deliver personalized customer experience at scale. This end-to-end digital marketing solution encompasses Artificial Intelligence (AI) modeling, digital marketing, loyalty, and retention across both traditional and digital touchpoints. By facilitating contextual marketing programs throughout the customer lifecycle, it empowers businesses to achieve differentiated experiences through this all-in-one MarTech platform.
Speaking on the occasion, Amit Sanyal, EVP & Chief Operating Officer for Customer Value Solutions at Comviva, said, “We are thrilled by this recognition from Frost & Sullivan. This award is an endorsement of our spirit to transform the MarTech landscape by weaving technology innovation, processes and industry insights. This recognition stands as a testament to Comviva’s prowess in AI-driven MarTech innovation and our unwavering commitment and promise to deliver exceptional customer experiences and lifetime value.
Dewi Rengannis, Frost & Sullivan Senior Industry Analyst – ICT Practice APAC, commented, “Comviva stands out with its in-depth understanding of industry nuances and rich portfolio of use cases in solving digital marketing challenges. Comviva’s next generation AI-led platform, MobiLytix™ Marketing Studio, enables to deliver personalized customer experience at scale and significantly enhance customer lifetime value.”
About Comviva Technologies Ltd.
Comviva simplifies business complexity. Our innovative portfolio of digital solutions and platforms brings greater choice, faster time to market and flexibility, to better meet the evolving needs of our customers as they drive growth, transform, and bring efficiency. From maximizing customer lifetime value to enabling large-scale digital transformation, we partner globally with organizations in the communications and financial industry to solve problems fast and transform for tomorrow.
Comviva solutions have been deployed by over 130 Communication Services Providers and Financial Institutions in more than 90 countries and have delivered the benefits of digital and mobility to billions of people around the world. Comviva is a completely owned subsidiary of Tech Mahindra and a part of the Mahindra Group. For more information, visit us at www.comviva.com
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DGM, Corporate Communications
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