Powering personalized music ring back tone for 224 Million Mobile users in India & 86% CRBT Traffic share in India; 45% share in worldwide market

New Delhi, India – 05 February 2019: Comviva, the global leader in providing mobility solutions, today announced that its CRBT Platform is powering one billion caller tunes in India every-day, constituting 86 percent of all the CRBT traffic originating in the region. Comviva has seen the surge in demand for Caller Tunes driven by technology and the telecom needs to connect and engage with their customers.

Comviva entered the CRBT market place in the year 2004, with its product Caller Ring Back Tone. With Comviva’s CRBT footprint spanning across two dozen deployments across the globe, the company has seen the volume of caller tunes increase on its platform exponentially. The company handles the World’s single largest VoLTE CRBT deployment allowing the subscribers to search and discover caller tunes from an extensive library of over 4 lakh songs across genres such as Bollywood, regional, international, instrumental, and devotional content.

Speaking on the occasion, Atul Madan, Chief Operating Officer, Mobile Lifestyle Solutions at Comviva said, “In today’s competitive environment, telecom companies must strive to convert every customer interaction into an opportunity. We are happy to say that our CRBT platform has allowed telecom operators across geographies to drive deeper customer engagement with personalized ring back tones.”

“Comviva CRBT offers novel experience across the digital presence of user and operator. One such interface chatbot provides discovery and purchase of service intuitively via natural language processing. Additionally, smart speakers add more discoverability to the service”, further added Atul.

CRBT is part of Comviva’s Digital Lifestyle Solutions that helps operators maximize revenue, ensure easier time to market, service differentiation to meet subscriber’s diverse requirements, from digital services to call management. Digital Services platform enables mobile operators to offer a range of Digital content based services like, music, Videos, Streaming Services wallpapers, e-books and text to end subscribers in a seamless manner. These are provided across multiple channels including SMS, USSD, IVR, WAP, the internet and mobile applications.

About Comviva Technologies Ltd.
Comviva is the global leader of mobility solutions catering to The Business of Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the $21 billion Mahindra Group. Its extensive portfolio of solutions spans digital financial services, customer value management, messaging and broadband solution and digital lifestyle services and managed VAS services. It enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Comviva’s solutions are deployed by over 130 mobile service providers and financial institutions in over 95 countries and enrich the lives of over two billion people to deliver a better future. For more information, please visit www.comviva.com

For further enquiries, please contact:
Sundeep Mehta
Sr. Manager
PR & Corporate Communications
Comviva Technologies Limited
Contact: +91- 124-481 9000
Email: pr@mahindracomviva.com



Comviva is the global leader of mobile solutions catering to The Business of Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the $21 billion Mahindra Group. Its extensive portfolio...