Jakarta, Indonesia – 07 December 2020: Comviva, the global leader in mobility solutions and Indosat
Ooredoo, Indonesia’s leading mobile operator announced a strategic partnership today.
The partnership will help rapidly enhance Indosat’s customer first marketing capabilities through
Comviva’s AI based advanced analytics and marketing automation solution. The MobiLytix™ Real Time
Marketing platform will deliver contextual, in-the-moment, omni-channel marketing initiatives to
enhance customer lifetime value in today’s hypercompetitive market.
MobiLytix™ Real Time Marketing is a powerful, digital real-time marketing automation platform with
massive scale decisioning, artificial intelligence (AI) based complex event processing and multi-channel
interaction capabilities to help telecom operators transform their Customer Value Management
In a first of its kind, Indosat has also deployed Comviva’s MobiLytix™ Loyalty and Rewards solution
which is an integrated Customer Loyalty & Value Management system to actively drive customer loyalty
programs. The unified Realtime Marketing & Loyalty and Rewards platforms are an industry best
solution to enhance customer engagement and drive digital transformation.
Vikram Sinha, Director and Chief Operating Officer, Indosat Ooredoo said, “We are delighted to partner
with Comviva to deliver contextual marketing campaigns and loyalty programs to our 60 million
subscribers. In addition to improving customer engagement, the solution has immense potential to
increase revenue through data monetization, with the possibility to rapidly grow our digital service
offerings. This will support our aim for digital leadership in the region.”
Ritesh Singh, Chief Marketing Officer, Indosat Ooredoo said “Our partnership with Comviva has enabled
us to empower our customers on their digital journey, and improve customer satisfaction and retention
through personalised customer offers and interactions. Not only it enables a better experience for our
customers, but also helps generate significant incremental revenue for Indosat.”
Manoranjan (Mao) Mohapatra, Chief Executive Officer, Comviva said, “Comviva has designed its next
generation analytics platform MobiLytix™ keeping in mind the challenges of its telecom operator
partners. We are excited to partner with Indosat Ooredoo to support their digital transformation journey
and provide great experiences for their customers. ”
Comviva’s MobiLytix™ Real Time Marketing is a next generation real-time interaction management
platform that leverages advanced artificial intelligence (AI) and Machine Learning algorithms to drive
incremental revenue for enterprises. The platform utilises real-time transactional data in conjunction
with a rich unified customer profile to maximize the value of individual customers and their micromoments of interaction with the service provider.
MobiLytix™ Loyalty and Rewards is a comprehensive loyalty management solution supporting the
complete loyalty program lifecycle and reward partner ecosystem.
About Indosat Ooredoo
Indosat Ooredoo (IDX:ISAT), member of Ooredoo Group, is building Indonesia’s leading digital telco, ena
bling access and greater connectivity for everybody and every business. Indosat Ooredoo aspires to
enrich the lives of Indonesians in the digital world. The Company reported 56.2 million mobile
customers as of Q1 2020 and operates 52.174 4G BTS covers nearly 90% of population.
For further enquiries, please contact:
PR & Corporate Communications
Comviva Technologies Ltd.
Contact: +91- 124-481 9000