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“Now we can proudly say we have the real-time capabilities, and we are able to offer contextual marketing solutions within the campaigns. The lead time has reduced significantly from a couple of days to a couple of hours. It is very flexible and it’s very intuitive – you don’t need to know technical language – it’s drag and drop.”

Nirmal Upreti

OOREDOO KUWAIT

Increase in digital revenues from 2% to 7%

Call for Change

Ooredoo Kuwait is an integrated telecom operator offering fixed and mobile internet access and a suite of enterprise services, including ICT, data centers, and more. The operator faces the huge challenge of monetizing services beyond connectivity.

With a continuous focus on digital transformation, the operator has turned its attention to upgrading CVM because its existing tools were inflexible, couldn’t scale, were time-consuming, and required specific skills that were in short supply.

Technology at Play

2-3 days to 2 hrs
Campaigns’ lead times shortened
2% to 7%
Digital revenue up
30%
Churn improved by the first year after launch
7-8%
Resale of premium content contributing to total revenue

Comviva Technologies entered into a strategic partnership with Ooredoo Kuwait for CVM, and within five months, they were able to launch their first campaign. Ooredoo Kuwait cut its lead time to generate personalized, customised marketing campaigns from two to three days down to two hours by using simple-to-use, flexible, and scalable tools. For the first time, the operator had real-time capabilities and could make contextual offers to customers.

Comviva has also delivered a huge advance in analytics capabilities. Rather than two or three different analytical models, the CSP now has more than 40, with models for each stage of the lifecycle.

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Comviva

Comviva

Comviva is the global leader of mobile solutions catering to The Business of Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the $21 billion Mahindra Group. Its extensive portfolio of solutions spans digital financial services, customer value management, messaging and broadband solution and digital lifestyle services. It enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Comviva’s solutions are deployed by over 130 mobile service providers and financial institutions in over 95 countries and enrich the lives of over two billion people to deliver a better future.