A leading multinational bank driving digital engagement with Zero ATL spend!

2-minute read

Witnessed a 14% increase in new account opening

Call for Change

A truly global multinational bank was looking to optimise operational cost of serving its retail customers through brick-and-mortar branches across 70 countries of operation.
Leveraging the existing digital infrastructure, bank wanted to drive consumer traffic to its website, push for app downloads, seeking a higher customer engagement, while rationalising the operational cost

Technology at Play

increase in new account opening compared to traditional campaigns
2 Weeks
Campaign rollout in just two weeks
Zero spend on digital marketing agencies or ATL
Gained customer insights with over 5 critical Consumer behaviours parameters and insights analysed

Aligned to its vision of making virtual banking a reality, the bank partnered with Comviva to run an integrated campaign that could track consumers’ entire lifecycle – right from creating awareness, nurturing through to consumer conversion while strengthening bank’s connection with the consumers.
Comviva’s MobiLytixTM Rewards platform helped the bank with complete visibility, ownership and control over their customer engagements, GTM options, budget & pricing, security of transaction & customer data, platform operations and overall management of their digital initiatives related to customer lifecycle.

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