MobiLytxTM Drives Customer Engagement and Retention

Call for Change

One of the largest Mobile Virtual Network Operators (MVNOs) in the APAC region sought to innovate and optimize its customer retention strategy. Faced with lukewarm responses to repeat recharges and sluggish growth in add-on services, the MVNO aimed to harness data-driven insights to boost campaign performance and sustain its competitive edge.

Technology at Play

They leveraged Comviva’s MobiLytix Marketing Studio – Real Time Marketing and Growth Marketing Services to drive customer engagement and retention, leading to:

Identification of 13 targeted campaigns
21% increase in repeat recharge rates
7% improvement in conversion rates

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Comviva

Comviva is the global leader of mobile solutions catering to The Business of Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the $21 billion Mahindra Group. Its extensive portfolio of solutions spans digital financial services, customer value management, messaging and broadband solution and digital lifestyle services. It enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Comviva’s solutions are deployed by over 130 mobile service providers and financial institutions in over 95 countries and enrich the lives of over two billion people to deliver a better future.