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How Data Monetization Could Revolutionize the Telecom Landscape

Research suggests that telecom revenues from traditional voice will decline by 45 per cent within 2024 , as more and more OTT mVoIP players enter the market. Right now, operators are making a definitive push towards data services, but these are extremely competitively priced. As a result, data services alone would struggle to offset the revenue losses caused by the massive 45 percent dip in the next four years. The need of the hour for these players, therefore, is to monetize the massive data flowing through their networks and find opportunities for revenue generation. The question remains, however, will operators be able to leverage this data effectively?

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