Call for Change:
The entry of a major telecom operator into the Nepalese market, in partnership with Comviva, opened up the mobile payment ecosystem in the country as they launched a Super App in 2021. This paradigm shift was achieved with the help of mobiquity® Pay that aided in the development of mobile wallets along with a plethora of additional services including e-commerce, microloans, and government payments. This case study showcases the importance of strategic alliances, the use of unparalleled technologies, and disruption in Financial Services.
Technology at Play
The leading telecom operator in Nepal identified the need to step-up its offerings to meet the changing demands of its customers. By leveraging Comviva’s mobiquity® Pay, a comprehensive Super App was launched that revolutionized the market.
The Super App offers a wide range of features, including:
- Diverse Payment Options: Supports utility bill payments, merchant payments, and more.
- E-Marketplace: Enabling users to explore and purchase a variety of products and services through the app.
- Micro Loans: Providing accessible micro loans to customers in need of financial assistance.
- Loyalty & Rewards: Offering incentives and rewards to users for frequent usage, encouraging customer retention.
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