Partnership to support Ooredoo Postpaid, Prepaid and Fixed Line Services campaign programs

New Delhi, India/Dubai, UAE – 14 December 2020: Comviva, the global leader in mobility solutions
today announced its strategic partnership with Ooredoo Kuwait. As part of this Data Science and
Managed CVM engagement, Comviva will support Ooredoo Kuwait deliver contextual customer
campaigns with MobiLytix™ Real Time Marketing, a Machine Learning driven digital omni-channel
marketing automation platform. The solution uses advanced analytics and leading real-time technology
that enables telecom operators to fully leverage “micro moments” of engagement with their customers
to build customer life-time value. The Machine Learning models improve decisioning quality to drive
customer experience, reduce churn and boost the operator’s revenue.

Tapan Tripathi, Chief Marketing Officer, Ooredoo Kuwait said, “Currently, a key focus area for us is the
convergence of digital and analytics. We are looking forward to build this capability with Comviva, by
leveraging its data science and managed CVM capabilities. Their Machine Learning driven solution along
with the Managed CVM engagement will help us differentiate from the competition.”

Manoranjan (Mao) Mohapatra, Chief Executive Officer at Comviva said, “Globally, to keep pace with
demands of customers, Organizations are increasingly leveraging digital technologies to offer seamless
and omni-channel experience to their customers. Customer Value Management, coupled with advanced
analytics is fast evolving and our industry experience, along with services that complement technology
solutions sets us apart. This strategic partnership will enable Ooredoo Kuwait to provide an optimal
experience for existing customers, while driving business opportunities.”

Nirmal Upreti, Senior Director, Prepaid Marketing at Ooredoo Kuwait said, “We are delighted to
extend our partnership with Comviva, to deliver our data science program using advanced analytics to
build consumer insights that support our aim for digital leadership in the region. The partnership will
allow Ooredoo to build a set of capabilities that empower our consumers on their digital journey,
enabled by machine learning analytics.”

Ramy Moselhy, Senior Vice President and Head of MENA Region at Comviva said, “Enabling our clients
to execute actionable customer insights has always been our top priority. We are confident that our
Managed CVM and Data Science services supported by our next generation real-time platform that
leverages advanced artificial intelligence (AI) and Machine Learning algorithms will drive incremental
revenue for Ooredoo Kuwait and improve customer experience.”

Comviva’s MobiLytix™ is a next generation Real-time Interaction Management platform that leverages
advanced artificial intelligence (AI) and Machine Learning algorithms to drive incremental revenue for
enterprises. It delivers AI driven contextual insights that provide customers the “next best offer” in realtime
and at scale. The AI-driven platform leverages real-time transactional data in conjunction with a
rich unified customer profile to build customer life-time value. MobiLytix™ enables service providers to
maximize the value of individual customers and their micro-moments of interaction using advanced
machine learning analytics and contextual real-time decisioning.

About Ooredoo Kuwait
Ooredoo’s operations in Kuwait date back to December 1999 when it launched wireless services as
the second operator. Today, Ooredoo Kuwait provides mobile, broadband internet and corporate
managed services tailored to the needs of customers and businesses. The company operates
number of telecom operators in the region: Ooredoo Algeria, Ooredoo Tunis, Ooredoo Maldives,
and Ooredoo Palestine. Ooredoo Kuwait is a member of the international Ooredoo Group based in
Doha, Qatar. Get in touch:

For further enquiries, please contact:
Sundeep Mehta
PR & Corporate Communications
Comviva Technologies Ltd.
Contact: +91- 124-481 9000



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