• Ooredoo Tunisia adopts Comviva MobiLytix™ Marketing Studio
  • Partnership to enhance real-time, contextual digital experience across all customer
  • Solution to enhance customer journeys with an interactive best-fit offer
  • Advanced AI / ML data science services for improved efficacy and effectiveness of realtime personalization at scale.

MWC Fira Gran Via, Barcelona – 27 Feb 2023: Comviva, the global leader in customer experience and data monetization solutions, today announced its partnership with Tunisia’s leading mobile communication services provider Ooredoo to strengthen customers’ loyalty and engagement.

As a part of this engagement, Comviva shall deploy its flagship MobiLytix™ Marketing Studio platform supported by data science services. MobiLytix™ shall leverage real-time customer interaction data in conjunction with a rich unified customer profile to enable real-time, contextual digital experience across all customer touchpoints.

MobiLytix™ shall help Ooredoo Tunisia to enhance customers’ loyalty through more personalized offers. Customers shall be segmented across various categories and provided with an interactive best-fit offer leading to better value propositions and increased revenue. In addition, Comviva shall provide its data science services with pre-built AI/ML models for faster time-to-market and accelerated adoption of AI technologies.

Commenting on the partnership, Mansoor Al Khater, CEO of Ooredoo Tunisia said, “We are making substantial investments in modernizing our marketing technology stack, to support the tremendous growth and engagement in digital channels. This partnership will allow Ooredoo to build a set of capabilities that empower our consumers on their digital journey.”

“It is critical to provide a seamless experience whether a customer is completing a transaction in person, online or app. With this collaboration, we will deliver a best-in-class digital experience across all customer touch points. Our partnership with Comviva will further help us deliver realtime personalized marketing programs to enhance customers’ loyalty and engagement.” declared Sunil Mishra, CMO of Ooredoo Tunisia.

Manoranjan (Mao) Mohapatra, CEO at Comviva said, “Customer experience is at the core of digital progress. Organizations must close the gap between the customer, the channels they engage and the experience they expect. Our MobiLytix™ solution is built to facilitate a single and unified view of each customer in real time by integrating data across siloed systems and across different digital and physical customer touch points. We’re thrilled about this collaboration as Ooredoo plans to leverage our MobiLytix platform in Tunisia to deliver significantly enhanced overall customer experience.”

Comviva MobiLytix™ is a next-generation marketing platform that leverages advanced Artificial Intelligence (AI) and Machine Learning algorithms to drive incremental revenue for enterprises. By engaging customers with the right message, at the right time, across any channel, organizations can improve customer experience, increase customer lifetime value, and drive revenue growth. It also offers an integrated channel management solution embedded with workforce automation, which encompasses various functions like retailer incentivization and selfhelp. The solution enhances retailer incentivization by tuning the value of each reward to the value/effort of the upgrade brought in from each customer.

About Ooredoo Tunisia

Ooredoo is an international communications company operating across the Middle East, North Africa, and Southeast Asia. Serving consumers and businesses in ten countries, Ooredoo delivers leading data experience through a broad range of content and services via its advanced, data-centric mobile and fixed networks.

About Comviva Technologies

Comviva simplifies business complexity. Our innovative portfolio of digital solutions and platforms brings greater choice, faster time to market and flexibility, to better meet the evolving needs of our customers as they drive growth, transform, and bring efficiency. From maximizing customer lifetime value to enabling large-scale digital transformation, we partner globally with organizations in the communications and financial industry to solve problems fast and transform for tomorrow.

Comviva solutions have been deployed by over 130 Communication Services Providers and Financial Institutions in more than 90 countries and have delivered the benefits of digital and mobility to billions of people around the world. Comviva is a completely owned subsidiary of Tech Mahindra and a part of the Mahindra Group. For more information, visit us at www.comviva.com

For further inquiries, please contact:

Sundeep Mehta
Global PR & Corporate Communications
Email: sundeep.mehta@comviva.com
Contact: +91-9910030732



Comviva is changing the world through digital experiences. Our innovative portfolio of digital solutions and platforms brings greater choice, faster time to market, and flexibility to meet our customers’ evolving needs better as they...