Mexico – 08 September 2020: Yabx, a fintech venture in digital lending, today announced its foray into Mexico as part of its expansion strategy in the Latin America region. The company also announced the appointment of Javier Chavez-Ruiz as Business Sales Associate for the region.

– Appoints Javier Chavez-Ruiz, Founder & CEO of IST Soluciones and ex-CEO of YellowPepper for Mexico, as Business Sales Associate for the region

– Aims for continued growth as digital lending services are projected to grow rapidly in Mexico

Incubated by Comviva Technologies, a global leader in mobile financial services, Yabx is a part of the $21 billion Mahindra Group. It aims at simplifying financial access to new-to-credit customers and MSMEs in Latin America region by providing financial access to the under-served. It leverages technology and analytics to reduce the cost of delivering financial services, thereby bringing banking services to the underserved. The company plans strategic partnerships with leading banks, microfinance institutions, ecommerce players, payment gateways, credit bureaus, mobile financial services providers, mobile network operators and handset manufacturers in the region. By moving into Mexico, Yabx will be able to capitalize on the booming digital payments and e-commerce market. Mexico’s digitization efforts have been bolstered by the adoption of digital payments amid the coronavirus pandemic. It is estimated that 18 million people will use the new scheme of Digital Collection (Codi) by the Bank of Mexico, because the pandemic will change consumption habits among consumers.

Javier brings with him over 30 years of relevant experience across multiple industries, including Financial Services, Retail, Travel and Consumer Goods. Over the last few years, he has been responsible for building the digital transformation and innovation area of Banco Santander Mexico, as head of Innovation. More recently, he co-led Open Banking initiative by the National Banking and Securities Comision (CNBV) representing DAI, a consulting Company to develop Mexican Open Banking Standards. Previously in his career, he led Yellowpepper, a mobile payments company as CEO for Mexico, setting up its operations in Latin America.

Speaking on the expansion plans, Rajat Dayal, Founder & Chief Executive Officer at Yabx said, “Our foray into Mexican market is part of our ongoing strategy to provide innovative products to customers and MSMEs across the region. By strengthening our presence and capabilities in Mexico we will be able to serve our customers better while responding faster to the market opportunities. We are happy to appoint Javier as Business Sales Associate for the region. His extensive knowledge and experience in the financial services domain will help us grow our business in Mexico.”

Speaking on the occasion, Javier Chavez-Ruiz said, “I am excited to be associated with a brand like Yabx, which promises to simplify financial access to unbanked customers through digital lending offerings. With its growing footprint in the region, we will continue to help regional banks, microfinance institutions, credit bureaus, mobile financial services providers, mobile network operators and handset manufacturers to achieve bottom line benefits, with solutions that drive operational efficiencies and optimize existing investment.”

The company plans to expand its market share in the digital lending space in Latin America. Recently, the company had joined hands with Movii, a leading mobile wallet and a challenger bank in Colombia to provide credit services for MSMEs.

About Yabx
Yabx aims at simplifying financial access to over two billion unbanked customers and MSMEs in the emerging markets of Latin America, Africa, and Asia, and Latin America.

Yabx offers a platform to enable digital lending, merchant and MSME financing, buy-now pay-later (BNPL) products where they help banks and financial services organizations underwrite the customers using alternate data. The company leverages technology and analytics to reduce the cost of delivering financial services, thereby bringing banking services to the unbanked. This is achieved through strategic partnerships with leading banks, microfinance institutions, credit bureaus, mobile financial services providers, mobile network operators and handset manufacturers.

Incubated by Comviva, a global leader in mobile financial services, Yabx is a part of the $21 billion Mahindra Group. Led by a team of industry experts and entrepreneurs, Yabx currently operates out of The Hague, New Delhi, Bogota and Nairobi.

For further enquiries, please contact:

Sundeep Mehta
PR & Corporate Communications
Comviva Technologies Ltd.
Contact: +91- 124-481 9000
Email: pr@comviva.com

COMVIVA

COMVIVA

Comviva is the global leader of mobile solutions catering to The Business of Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the $21 billion Mahindra Group. Its extensive portfolio...