A solution designed to encourage, build and enhance customer loyalty

With thousands of data points and interactions across multiple touchpoints, it’s challenging to respond to individual customer needs and to do so at the right time.

MobiLytix™ integrates data across multiple sources, builds intelligence from the data to build a rich customer profile and acts on real-time events to serve compelling propositions to customers when they need it, in milliseconds, before it’s too late.

It then orchestrates the engagement with the customer to ensure a superior consumer experience that drives improved revenue growth.

Key Features & Benefits

Maximise the value of individual customers and micro-moments

MobiLytix™ enables our clients to maximize the value of individual customers and micro-moments of interaction using advanced machine learning analytics and contextual real-time decisioning

Behavioural DNA™

We take personalisation to the next level via Behavioural DNA™ utilising up to thousands of personal behaviour identifiers

Customer Data Platform

Our customer data platform utilises real time, batch, structured and unstructured data across multiple sources to create a single view of the customer for modeling and enriching the Behavioural DNA

AI Accelerator

Our AI Accelerator allows users to rapidly build, experiment, train, validate and deploy advanced machine-learning models on large scale data, with pre-built models ready to deploy from day one

Actionable Analytics

We strive to deliver relevant use cases for CVM that capitalise on the advancements in machine learning and AI

Real-Time Decisioning

Innovative in-memory technology enables us to make sub-second decisions, allowing our clients to act on the moments of truth for their customers

Digital Channels

Sub-second journey times and ready-to-go channel plugins support personalised real-time marketing through digital channels


Our entire solution is available from the cloud and can be scaled up and down as needed

Use Case Catalogue

Roll-out use cases that drive the most incremental revenue for you at any given time and add more as you go

Building Blocks

Data Science Services

Comviva’s Data Science Services offers Artificial Intelligence (AI)- enabled customer value management. This arm of the MobiLytix™ product stack focuses on customers and data sciences services and is related to an operator’s business areas, spanning Marketing , Revenue Assurance, Customer Relationship Management and the network.
This offering leverages state-of-the-art Machine Learning and AI methodologies and the Auto AI home-grown tool.

Omni Science NBA

Customer 360 profile with CDP (CAR) using Analytics and AI enabling next best action recommender

Proven Models across the customer life cycle

Faster Delivery

Auto AI-enabled Data science development leading to 30 to 40 % reduction in Data science Solution delivery , ready-built model catalogs and solutions

Reduced OPEX

With Comviva’s Auto AI accelerator supporting reduced OPEX during development and maintenance of solutions


Machine Learning Model Accuracy


Deployed Customer Base


Increase in Top-Line Revenue


Browse through for more information

MobiLytix™ Suite- Redefining Customer Value Management

Comviva’s MobiLytix™ is a machine learning-driven real-time marketing platform using customer insights and real-time decisioning to drive revenue growth and superior customer experience.

Download MobiLytix™ Suite Brochure

MobiLytix™ – Machine Learning-driven real-time marketing solution


Scaling AI for success in Customer Value Management

by Amit Sanyal, COO, Consumer Value Solutions, Comviva


How (or) does AI simplify the CXM game?

Writing on customer experience management (CXM) can get tricky after a while. The bottom-line of each piece is simple – a CXM strategy can either make or break a business…


How Indosat grew revenue and reduced churn with a targeted loyalty program

Contributed by Paul Hughes, Contributing Analyst, TM Forum


How Indosat grew revenue and reduced churn using an integrated real-time campaign management & loyalty program

Ready to discuss your requirements with us?