A solution designed to enhance customer engagement & value

With thousands of data points and interactions across multiple touchpoints, it’s challenging to respond to individual customer needs and to do so at the right time.

MobiLytix™ Real Time Marketing integrates data across multiple sources, builds intelligence from the data to build a rich customer profile and acts on real-time events to serve compelling propositions to customers when they need it, in milliseconds, before it’s too late.

It then orchestrates the engagement with the customer to ensure a superior consumer experience that drives improved revenue growth.

Key Features & Benefits

Maximise the value of individual customers and micro-moments

MobiLytix™ Real Time Marketing enables our clients to maximize the value of individual customers and micro-moments of interaction using advanced machine learning analytics and contextual real-time decisioning

Customer Data Platform

Real time & batch data across multiple sources unified to create a single view of the customer.

Real-Time Decisioning

Innovative in-memory technology & design delivers sub-second decisioning at scale.

Behavioural DNA™

Extensive personalization profile with Behavioural DNA™ utilizing more than two thousand behaviour identifiers.

Omni-Channel Orchestration

Sub-second journey times and ready-to-go channel plugins support personalized marketing through digital and legacy channels; outbound & inbound.

AI Accelerator

Enabling data scientists to rapidly build and deploy advanced machine-learning models on large scale data, with pre-built model frameworks halving development time.

Cloud or On-Premise

Deployed from the cloud or on-premise and scaled as needed.

Continuous Experimentation

Random target experiments run continuously to train machine learning driven models.

Configuration Flexibility

Roll-out use cases that drive the most incremental revenue and add more as you go.


Deployed Customer Base


Increase in Top-Line Revenue


Machine Learning Model Accuracy


Transaction per second Event Ingestion at Scale


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MobiLytix™ – Machine Learning-driven real-time marketing solution


How Indosat grew revenue and reduced churn with a targeted loyalty program

Contributed by Paul Hughes, Contributing Analyst, TM Forum


How Indosat grew revenue and reduced churn using an integrated real-time campaign management & loyalty program


Scaling AI for success in Customer Value Management

by Amit Sanyal, COO, Consumer Value Solutions, Comviva


How (or) does AI simplify the CXM game?

Writing on customer experience management (CXM) can get tricky after a while. The bottom-line of each piece is simple – a CXM strategy can either make or break a business…


Comviva’s MobiLytixTM Marketing Studio is helping Communication Service Providers (CSPs) deliver personalized customer experience at scale and drive growth


MobiLytix™ Marketing Studio

MobiLytix™ Suite- Redefining Customer Value Management

Comviva’s MobiLytix™ is a machine learning-driven real-time marketing platform using customer insights and real-time decisioning to drive revenue growth and superior customer experience.

Download MobiLytix™ Suite Brochure

Ready to discuss your requirements with us?