A solution designed to enhance customer engagement & value
With thousands of data points and interactions across multiple touchpoints, it’s challenging to respond to individual customer needs and to do so at the right time.
MobiLytix™ Real Time Marketing integrates data across multiple sources, builds intelligence from the data to build a rich customer profile and acts on real-time events to serve compelling propositions to customers when they need it, in milliseconds, before it’s too late.
It then orchestrates the engagement with the customer to ensure a superior consumer experience that drives improved revenue growth.
Key Features & Benefits
Maximise the value of individual customers and micro-moments
MobiLytix™ Real Time Marketing enables our clients to maximize the value of individual customers and micro-moments of interaction using advanced machine learning analytics and contextual real-time decisioning
Customer Data Platform
Real time & batch data across multiple sources unified to create a single view of the customer.
Real-Time Decisioning
Innovative in-memory technology & design delivers sub-second decisioning at scale.
Behavioural DNA™
Extensive personalization profile with Behavioural DNA™ utilizing more than two thousand behaviour identifiers.
Omni-Channel Orchestration
Sub-second journey times and ready-to-go channel plugins support personalized marketing through digital and legacy channels; outbound & inbound.
AI Accelerator
Enabling data scientists to rapidly build and deploy advanced machine-learning models on large scale data, with pre-built model frameworks halving development time.
Cloud or On-Premise
Deployed from the cloud or on-premise and scaled as needed.
Continuous Experimentation
Random target experiments run continuously to train machine learning driven models.
Configuration Flexibility
Roll-out use cases that drive the most incremental revenue and add more as you go.
REASON TO CHOOSE
Higher CVM Returns
Reference case studies of 8%+ incremental revenue enabled through event-by-event real-time decisioning and capabilities that minimize customer profile latency.
REASON TO CHOOSE
Agile & Flexible
No-code GUI configuration design supports fast implementation of campaign use cases and new channels and CVM ecosystem applications
REASON TO CHOOSE
Scalable & Fit for Purpose
Services based architecture that scales and is designed for high-volume event and transaction processing environments.
REASON TO CHOOSE
Rapid Integration
Configurable Integration Gateway Integrates with source applications and systems to reduce IT and project efforts
REASON TO CHOOSE
Complementing Data Science Services
Accelerates the adoption of AI in telco CVM to enrich customer profiles and increase returns from offer decisioning
REASON TO CHOOSE
Complementing Managed Marketing Services
Offers CVM consulting, data analysis, campaign operations and performance reporting
200
Deployed Customer Base
2-8
Increase in Top-Line Revenue
90
Machine Learning Model Accuracy
45000
Transaction per second Event Ingestion at Scale
COMVIVA ADVANTAGE
Trusted Advisor
Over 19 years of CVM expertise Specializing in the telecom domain and delivering 400 projects a year
COMVIVA ADVANTAGE
Higher Returns
Reference case studies of 8% + incremental revenue delivered through specialist products and specialist services for marketing organizations
COMVIVA ADVANTAGE
Rapid Integration
Configurable Integration Gateway quickly integrates with source applications and systems to reduce IT and project efforts
COMVIVA ADVANTAGE
Complete Marketing Technology Stack: MobiLytix™ Marketing Studio
Collection of MobiLytix™ products for every need of a marketing organization
RELATED RESOURCES
Browse through for more information
CASE-STUDY
How Indosat grew revenue and reduced churn with a targeted loyalty program
Contributed by Paul Hughes, Contributing Analyst, TM Forum
WEBINAR
Scaling AI for success in Customer Value Management
by Amit Sanyal, COO, Consumer Value Solutions, Comviva
MobiLytix™ Suite- Redefining Customer Value Management
Comviva’s MobiLytix™ is a machine learning-driven real-time marketing platform using customer insights and real-time decisioning to drive revenue growth and superior customer experience.
