MobiLytix™ Loyalty & Rewards

Focused on

Customer Lifecycle

The MobiLytix™ Loyalty and Rewards (MLR) platform is an end-to-end engagement marketing solution designed to create reward-based promotional campaigns and loyalty programs. These, in turn, are aimed at enabling enterprises to achieve their business KPIs throughout the consumer’s lifecycle journey.

The platform enables brands to digitally engage with both, existing and potential customers, to ensure multiple facets. These include effective promotions, faster consumer acquisitions, up-selling/cross-selling and enhancing brand loyalty.

TRUSTED BY

Key Features & Functionalities

Transforming an Operator’s Business in a Digital Economy

End to end digitally automated SaaS-based solution

An end-to-end digitally automated SaaS-based solution with a wide range of use cases across various industries like FMCG, Banking, Retail, Digital companies, Travel, etc.

Predict the ROI

Enables Enterprises to predict the ROI for their consumer engagement activities and positively influence consumer behavior through reward-based engagements.

Design effective marketing strategies

Generates real-time reports and analytics pertaining to consumer behavior and preferences.

Design effective channel strategies

Ensures direct communication with the end customer across multiple digital channels, thereby ensuring effective consumer engagement.

Enhance consumer experience

Effective re-engaging and re-targeting capabilities to the brands utilizing segments identified in prior campaigns.

Discover new marketing opportunities

Ensures instant consumer gratification with flexible and multiple rewards, gamification options, and co-marketing opportunities.

Dashboard View

Offers an end-to-end view of market trends on a dashboard

Speed & Agility

Quick to Launch, quick course corrections.

Building Blocks

MobiLytix™ Consumer Loyalty

The MobiLytix™ Consumer Loyalty solution offers end-to-end loyalty program management, from target association, definition to the run stage.

This solution allows complete management of members, subscriber profiling, enrolment/de-enrolment, and referral management. It is aimed at:

- Converting customers to loyal brand ambassadors
- Engaging customers in loyalty programs

Member Management

  • Register and control the end-user status and eligibility in the system
  • Subscriber profiling
  • Enrolment / de-enrolment
  • Referral

Hierarchy Maintenance

  • Automated and flexible maintenance of customer hierarchy
  • Customized rule configuration
  • Tier management
  • Badges

Program Administration

  • End-to-end loyalty program management right from target association, definition to run stage
  • Workflow Management

MobiLytix™ Retailer Loyalty

This solution allows marketers to run high-quality and advanced loyalty programs.

The solution is aimed at gaining the brand and loyalty of retailers. It delivers reliable and consistent outcomes that ensure both the partner’s brand loyalty and proportionate sales share.

- Grow and convert customers to loyal brand ambassadors
- Engage retailers in effective loyalty programs

Member Management

  • Register and control the end-user status and eligibility in the system
  • Retailer profiling
  • Enrolment / de-enrolment
  • Referral

Hierarchy Maintenance

  • Automated and flexible maintenance of customer hierarchy
  • Customized rule configuration
  • Tier management
  • Badges

Program Administration

  • End-to-end loyalty program management right from target association, definition to run stage
  • Workflow Management

MobiLytix™ Promotions and Rewards

The MobiLytix™ Promotions and Rewards is an end to end solution designed to create, manage and track reward based promotions and campaign across all stages of the consumer lifecycle.

The solution provides near real time reports and insights into the campaign and consumer behaviour.

The relevant and diverse rewards catalogue along with our gamification features enables the enterprises to create memorable campaigns for their consumers, thus resulting in a better experience and higher brand recall.

End to end campaign management using a single platform

Reduce ATL spends to as low as zero

Process automation ensures faster time to market

Relevant and experiential rewards resulting in enhanced consumer experience and higher consumer participation

Near real time reports and consumer insights

Target/Retarget consumers based on past behaviour

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