Monetizing Telecom Services – Moving Beyond Connectivity

As the telecom industry evolves, telcos are faced with the challenge of monetizing their data connectivity offerings. With the decline of voice revenue and a plateauing of data revenue, telcos need to find new ways to drive growth. Listen to Lars Kristian and Jessie paul as they explore how telcos have the potential to truly differentiate themselves and move beyond just being a simple connectivity provider to becoming a valuable service provider.

Meet Lars Kristian, a seasoned marketer who is currently heading up the B2B division in DTAC. With a focus on driving the company’s beyond connectivity strategy, Lars is spearheading the launch of B-Lab, a one-stop platform designed to help small and medium-sized businesses grow. Throughout his career, Lars has demonstrated his ability to lead digital transformation initiatives, as he previously held top positions in Telenor Group and Nike EHQ. With a wealth of experience and a drive for innovation, Lars is poised to make a significant impact in the Telco landscape and continue to drive marketing innovation.