The Future of Telecom Marketing is AI-Native
Key Findings
- 62% of telecom marketers believe AI-native platforms will fundamentally transform marketing.
- 51% plan full-scale adoption within the next two years, marking a critical tipping point.
- 130% ROI expectations highlight the confidence in AI-driven marketing.
- 71% of marketers cite trust and transparency as key concerns, underscoring the need for ethical AI practices.
The SPARK Framework: A Blueprint for Success
To help telcos navigate AI adoption, our research introduces the SPARK Framework, a strategic guide to unlocking AI’s full potential:
S – Seamless Integration: Eliminate silos and unify data for AI-powered decision-making.
P – Personalized Customer Journeys: AI-driven marketing agents optimize engagement in real time.
A – Agile Security: Ethical AI and governance are key to building trust.
R – Revolutionized Talent: Upskilling marketers for human-AI collaboration.
K – Key Partnerships: Selecting the right vendors to drive innovation and results.
Insights from Industry Leaders
“AI-native platforms are more than a technological shift—they are a strategic transformation. They empower us to predict customer needs, tailor experiences in real time, and drive engagement like never before.”
– CMO, Leading US Telecom Operator
Why Read This Report?
- Discover the real impact of AI-native marketing platforms on telecom customer engagement.
- Understand how AI is reshaping campaign execution, customer retention, and revenue growth.
- Learn how to navigate AI adoption challenges and future-proof your marketing strategy.
- Get actionable insights from global telecom marketing leaders and real-world AI use cases.
