Witnessed a 14% increase in new account opening
Call for Change
A truly global multinational bank was looking to optimise operational cost of serving its retail customers through brick-and-mortar branches across 70 countries of operation.
Leveraging the existing digital infrastructure, bank wanted to drive consumer traffic to its website, push for app downloads, seeking a higher customer engagement, while rationalising the operational cost
Technology at Play
Aligned to its vision of making virtual banking a reality, the bank partnered with Comviva to run an integrated campaign that could track consumers’ entire lifecycle – right from creating awareness, nurturing through to consumer conversion while strengthening bank’s connection with the consumers.
Comviva’s MobiLytix® Rewards platform helped the bank with complete visibility, ownership and control over their customer engagements, GTM options, budget & pricing, security of transaction & customer data, platform operations and overall management of their digital initiatives related to customer lifecycle.
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