Welcome to the world of GenAI
Comviva’s Research Centre conducted a comprehensive survey with 300+ key marketing decision-makers across various industries. Our study uncovers that the rapidly unfolding GenAI revolution demands a proactive approach, widespread engagement, and thoughtful strategy formulation to seize emerging opportunities and navigate through potential challenges:
- In-House Expertise: The Missing Link
- Technical Integration: The Innovation Knot
- Finding the Fit: Relevant Use Cases
- Data Privacy: The Unyielding Gatekeeper
- The Ethical Conundrum
Download this report to learn more about how GenAI stands out as a transformative force, reshaping how we understand, interact with, and influence consumer behaviour.
Key Findings:
- GenAI emerges as a transformative force, capable of creating, optimizing, and personalizing marketing efforts at an unprecedented scale
- 70% of marketers are anticipating a profound impact on creative content planning and generation, followed by 65% for personalized marketing and customer experiences.
- Marketing applications are on the brink of significant change, with 54% of participants indicating that GenAI will have the greatest impact on dynamic content creation.
- GenAI is synonymous with financial gains, with 44% of those surveyed viewing revenue growth as the foremost indicator of GenAI investment success.
