The telecom sector is characterized by hyper-competition. For service providers, mobile recharge platforms have become an irreplaceable means to sense, shape and control their prepaid business.

Mobile recharge platforms have evolved as a strong electronic recharge base and a well-proven prepaid account management solution for the mobile service providers. It diversifies the offerings in the prepaid portfolio, making it easier for the operators to retain their customers and achieve their growing business targets.

At the same time, a prepaid mobile recharge platform also benefits the users by shrinking their go-to-market time. The prepaid recharge apps are designed to offer an easy recharge experience to the customers. Even while operating in a self-service environment, the features like online mobile recharge and exclusive prepaid recharge offers make top-up a convenient and rewarding experience, delivering personalized, interactive experience to the prepaid subscribers. The mobile users enjoy a fast and convenient way to recharge their account; at the same time the operator enjoys a low-cost, high-engagement recharge channel.

The mobile recharge platform enables the operators to automate their operational workflow in pricing, distribution, sales and inventory.  In order to become more responsive to the new opportunities, the varied customer demands can be managed in a predictive manner. For an everyday developing telecom market, mobile recharge platforms enable electronic recharge distribution along with an unprecedented sales channel for VAS offerings. For the developed telecom markets, a mobile recharge platform provides the ability of deploying self-service prepaid recharges. They give the power to harness the full potential of a prepaid user account.

Having a mobile recharge platform, the service providers can enjoy various benefits:

Agility and market responsiveness

Offering a mobile recharge platform, a service provider can take control of multiple criticalities of his business. Not only it can respond promptly to the market demands but also it can improve the customer relationship. Possessing various features, it enables to manage:

Distribution Network– The distribution network can be built and scaled rapidly and thus, multiple channels can be managed in order to turn to the newer markets.

Products– The demands of diversified customers can be catered with the introduction of new pricing propositions within a short time.

Inventory– The aligning of supply with demand becomes easier with robust reporting, which enables better management of inventory.

Commissions and Loyalty– In order to improve customer retention, performance-based commissions and loyalty programs can also be offered.

Optimized for all scenarios

The mobile recharge platforms are built to deliver value over multiple scenarios. Be it an assisted electronic recharge or a self-recharge- the various recharge platforms deliver a reliable and consistent user experience. It hands over the full control to the consumer by offering various self-recharge options.

Automating voucher-based top-ups

The mobile recharge platforms also enhance the delivery of traditional recharge products. They allow extending the service reach with various mechanisms for the management of physical vouchers. The solution enables the consumer to have full control over the recharge process at every step, staying informed about the performance of the voucher based top up products.

Solution for the new-age customers

For an enhanced customer centricity, the mobile recharge platforms provide websites as well as apps for both retailers and customers. The retailer app enables the retailers to effectively manage their business with the intuitive interface for recharges, electronic voucher management, transaction reports, stock management and self-service management.

The subscriber app serves as a one stop solution for airtime transfer services and recharges.


The mobile recharge platforms offer dual benefits. They help the subscribers offering a fast and convenient way to top up their account. At the same time, the mobile service operators can gain a low-cost, high-engagement channel for offer delivery and recharge. Thus, the rapidly changing telecom sector expects significant advantages relying on this base.



Mahindra Comviva is the global leader of mobility solutions catering to The Business of Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the $17.8 billion Mahindra Group. Its extensive...