Established as a leader with one of the highest market share in the Indian OTT market
Call for Change
Amid the disruption in the OTT space with many incumbents challenging niche domains of content consumption, the client wanted a stroke of brilliance to emerge as a dominant player in the market with new unique offerings for end users.
The strategy focused on consolidated OTT offerings model for enhanced customer experience to give a competitive edge over other 8 established players in the market and also offer a freemium model for content consumption, jointly with partners.
Technology at Play
The operator partnered with Comviva to deploy BlueMarble® BSS solution – a cloud-native, single stack, unified end-to-end platform in a rapid, flexible and scalable manner.
The solution was integrated with nine OTT platforms to provide a one-stop space for users, with provision of service requests to respective system for subscription management based on subscriber preference.
The deployment was done on AWS cloud, carried out by Comviva, across two AWS availability zones with auto scale-in and scale-out.
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