Call for Change
One of the largest Mobile Virtual Network Operators (MVNOs) in the APAC region sought to innovate and optimize its customer retention strategy. Faced with lukewarm responses to repeat recharges and sluggish growth in add-on services, the MVNO aimed to harness data-driven insights to boost campaign performance and sustain its competitive edge.
Technology at Play
They leveraged Comviva’s MobiLytix® Marketing Studio – Real Time Marketing and Growth Marketing Services to drive customer engagement and retention, leading to:
- Identification of 13 targeted campaigns
- 21% increase in repeat recharge rates
- 7% improvement in conversion rates
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