CXM and the Modern Customer
Know your audience……the customer knows more than you! This is the first trick of the trade taught as a part of Marketing 101. Nothing much has changed over the years,…
Amit Sanyal3rd September 2014
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Content is King; Commerce is the Queen and Context is God
The Age of Context is upon us. Sample this— today, technologies are beginning to “understand” things about the user and their environment-like their schedule, their heart rate and their location.…
Zunder Lekshmanan19th August 2014
Digital Wallets – Transforming the retail experience
The way we use money has undergone a sea-change. After several false starts, financial services and mobile connectivity have forged a mutually beneficial relationship. According to industry estimates, the volume…
Srinivas Nidugondi28th July 2014
Choosing the Right Solution Partner
The key to monetizing mobile internet using policy management is partnering with the right solution partner who can provide robust and scalable policy management solutions to monetize mobile internet traffic…
Digbijaya Mahapatra7th December 2012
Time to offload, to Wi-Fi
Two recent incidents brought home how deeply Wi-Fi is establishing itself as the preferred network for mobile phones. On vacation recently in South Asia, I was at a café and…
Team Experts28th November 2012
Monetizing the Mobile Internet – Partnering with the Right Solution Provider
In the mobile Internet arena, reports from all of world’s leading telecom analysts point to one thing: the imminent data deluge. The combination of increasing smartphone penetration, evolution in data…
Digbijaya Mahapatra20th November 2012
Attention Telcos: The Case for a CVO (Chief VAS Officer)
In the telco context, multiple stakeholders take responsibility for VAS. Depending on the particular VAS – how it is deployed and the benefits it delivers – the CMO, CTO, CIO…
Mahesh Ghatage25th October 2012
Is VAS having a Mid-Life Crisis?
While reflecting on the past 15 plus years of my working life spent in the VAS space (including business support systems) in the rapidly evolving telecom industry in India and…
Mahesh Ghatage19th October 2012
Towards A Cash-Lite Economy
Cash is dead. Long live cash! Mobile cash to overtake physical cash by 2020 This might sound unreal, but if you think about how technology has changed the world in…
Srinivas Nidugondi24th September 2012
Managing, Optimizing and Monetizing Mobile Data
Mobile broadband has reached a turning point, esp. in emerging markets. Although growth and usage patterns exhibit a high degree of variability, mobile broadband traffic volumes have been registering exponential…
Comviva17th August 2012
