Launches the next-generation AI powered omni-channel Marketing Platform with a new digital marketing and enhanced loyalty & rewards solution

New Delhi, India – 23 September 2021: Comviva, the global leader in mobility solutions, today announced its exciting new capabilities to help Communication Service Providers (CSPs) deliver personalized customer experience at scale and drive growth.

The new launch marks an acceleration of the Telecom industry’s move towards a technology-led, integrated platform play for digital engagement and customer lifetime value – which is already a key disrupter in other industries.

The new solutions announcements include:

  • Launch of its next generation MobiLytix™ Marketing Studiointegrated portfolio of marketing solutions that includes Real Time Marketing, Digital Marketing, Rewards & AI workbench (AIx)
  • Introduction of a new MobiLytix™ Digital Marketing solution – a customer engagement automation platform for digital channels
  • Major enhancement of the MobiLytix™ Rewards solution – a platform for delivering engaging loyalty and rewards programs for end consumers, enterprises and employees.

Comviva’s new MobiLytix™ Marketing Studio platform, provides Communication Service Providers (CSPs) with one-stop capabilities to execute omni-channel high-impact marketing programs for boosting revenue and customer lifetime value. With a new Digital Marketing solution, enhanced Rewards and loyalty platform, results-proven AI and Real Time Marketing products capabilities, the new Comviva platform empowers businesses to take full control of customer engagement across the entire lifecycle and deliver differentiated real-time digital experiences at scale.

Speaking on the occasion, Manoranjan ‘Mao’ Mohapatra, Chief Executive Officer at Comviva said, “Our strategy to unleash personalized digital experience at scale is delivering immense value and growth for our customers. I am thrilled to announce the launch of our next generation MobiLytix™ Marketing Studio that delivers an AI-powered seamless digital experience to customer across channels. These are exciting times, and we are proud to be taking the lead in shaping the agenda of best-in-class customer experience in the industry.”

Amit Sanyal, EVP & Chief Operating Officer – Consumer Value Solutions at Comviva said, “Delivering personalized, contextual digital experience in real-time and at scale is the next big thing for marketers. We are happy to take the forward step in this direction. With MobiLytix™ Marketing Studio, we are creating new capabilities and benchmarks to maximize digital experience in real-time through technology. Each solution, used either stand-alone or in combination, shall help businesses to drive impactful business outcomes.”

MobiLytix™ is one of the leading marketing platforms globally that unifies customer engagement, data science and intelligent AI driven automation capabilities within a single platform to execute campaigns real-time and at scale. By engaging customers with the right message, at the right time, across any channel, organizations can improve customer experience, increase customer lifetime value, and drive revenue growth. With over 200 million deployed customer base and clients achieving incremental revenue of 8% and more, MobiLytix™ has a proven track record of customer success.

About Comviva

Comviva is changing the world through digital experiences. Our innovative portfolio of digital solutions and platforms bring greater choice, faster time to market and flexibility, to better meet the evolving needs of our customers as they drive growth, transform and bring efficiency. From maximizing customer lifetime value to enabling large scale digital transformation, we partner globally with organizations in the communications and financial industry to solve problems fast and transform for tomorrow.
Comviva solutions have been deployed by over 130 Communication Services Providers and Financial Institutions in more than 90 countries and have delivered benefits of digital and mobility to billions of people around the world.
For more information, visit us at www.comviva.com

For further enquiries, please contact:
Sundeep Mehta
PR & Corporate Communications
Comviva Technologies Ltd.
Contact: +91- 124-481 9000
Email: pr@comviva.com

Comviva

Comviva

Comviva is the global leader of mobile solutions catering to The Business of Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the $21 billion Mahindra Group. Its extensive portfolio...